Open Access

Promises of silent salesman to the FMCG industry: an investigation using linear discriminant analysis approach


Cite

Ampuero, O., and Vila, N. (2006), “Consumer perceptions of product packaging”, Journal of Consumer Marketing, Vol. 7, No. 2, pp. 100-112.10.1108/07363760610655032Search in Google Scholar

Ashby, M. F., & Johnson, K. (2013), Materials and design: the art and science of material selection in product design, Butterworth-Heinemann.10.1016/B978-0-08-098205-2.00007-XSearch in Google Scholar

Bone, P. F., and France, K. R. (2001), “Package graphics and consumer product belief”, Journal of Business and Psychology, Vol. 15, No. 3, pp. 467-489.10.1023/A:1007826818206Search in Google Scholar

Clement, J., Kristensen, T., & Grønhaug, K. (2013), “Understanding consumers’ in-store visual perception: The influence of package design features on visual attention”, Journal of Retailing and Consumer Services, Vol. 20, No. 2, pp. 234-239.10.1016/j.jretconser.2013.01.003Search in Google Scholar

Fitzgerald, M., and Tsosie, T. (2004), “Cereal Box Design: An Interdisciplinary Graphics Activity”, Tech Directions, Vol. 64, No. 1, pp. 22-25.Search in Google Scholar

Geisser, S., and Greenhouse, S. W. (1958), “An extension of box’s results on the use of the $ F $ distribution in multivariate analysis”, The Annals of Mathematical Statistics, Vol. 29, No. 3, pp. 885-891.10.1214/aoms/1177706545Search in Google Scholar

Grossman, R. P., and Wisenblit, J. Z. (1999), “What we know about consumers’ color choices”, Journal of marketing practice: Applied marketing science, Vol. 5, No. 3, pp. 78-88.10.1108/EUM0000000004565Search in Google Scholar

Hine, T. (1995), The Total Package, Little Brown: Boston.Search in Google Scholar

Hollywood, L., Wells, L., Armstrong, G., & Farley, H. (2013). “Thinking outside the carton: attitudes towards milk packaging”, British Food Journal, Vol. 115, No. 6, pp. 899-912.Search in Google Scholar

Johnson, R. A., and Wichern, D. W. (1992), Applied multivariate statistical analysis, Englewood Cliffs, Prentice hall: NJ.Search in Google Scholar

Lewis, M. (1991), Understanding Brands, Kogan Page: London.Search in Google Scholar

MacInnis, D. J., and Price, L. L. (1987), “The role of imagery in information processing: Review and extensions”, Journal of consumer research, pp. 473-491.10.1086/209082Search in Google Scholar

Madden, T. J., Hewett, K., and Roth, M. S. (2000), “Managing images in different cultures: a cross-national study of color meanings and preferences”, Journal of international marketing, pp.90-107.10.1509/jimk.8.4.90.19795Search in Google Scholar

Malhotra, N. K. (2004), Marketing Research: An Applied Orientation. Pearson Education Inc: New Jersey.Search in Google Scholar

Meyers-Levy, J., and Peracchio, L. A. (1995), “Understanding the effects of color: How the correspondence between available and required resources affects attitudes”, Journal of Consumer Research, pp. 121-138.10.1086/209440Search in Google Scholar

Pilditch, J. (1961), The silent salesman: how to develop packaging that sells, Business Publications.Search in Google Scholar

Prendergast, P. G., and Pitt, L. (1996), “Packaging, marketing, logistics and the environment: are there trade-offs?”, International Journal of Physical Distribution & Logistics Management, Vol. 26, No. 6, pp. 60-72.10.1108/09600039610125206Search in Google Scholar

Raghubir, P., and Greenleaf, E. A. (2006), “Ratios in proportion: what should the shape of the package be?”, Journal of Marketing, pp.95-107.10.1509/jmkg.70.2.095Search in Google Scholar

Rettie, R., and Brewer, C. (2000), “The verbal and visual components of package design”, Journal of Product & Brand Management, Vol.9, No.1, pp. 56-70.10.1108/10610420010316339Search in Google Scholar

Richardson, P. S., Dick, A. S., and Jain, A. K. (1994), “Extrinsic and intrinsic cue effects on perceptions of store brand quality”, The Journal of Marketing, pp. 28-36.10.1177/002224299405800403Search in Google Scholar

Sauvage, F. (1996), Food packaging technology, VHC Publishers: United StatesSearch in Google Scholar

Schoormans, J. P. and Robben, H. S. (1997), “The effect of new package design on product attention, categorization and evaluation”, Journal of Economic Psychology, Vol. 18, No. 2, pp. 271-287.10.1016/S0167-4870(97)00008-1Search in Google Scholar

Silayoi, P., and Speece, M. (2004), “Packaging and purchase decisions: an exploratory study on the impact of involvement level and time pressure”, British food journal, Vol. 106, No. 8, pp. 607-628.10.1108/00070700410553602Search in Google Scholar

Silayoi, P. and Speece, M. (2007), “The importance of packaging attributes: a conjoint analysis approach”, European Journal of Marketing, Vol. 41, No. 11, pp. 1495-1517.10.1108/03090560710821279Search in Google Scholar

Sonsino, S. (1990), Packaging Design: Graphics, Materials, Technology, Thames and Hudson: London.Search in Google Scholar

Underwood, R. L. (2003), “The communicative power of product packaging: creating brand identity via lived and mediated experience”, Journal of Marketing Theory and Practice, pp. 62-76.10.1080/10696679.2003.11501933Search in Google Scholar

Underwood, R. L., Klein, N. M., and Burke, R. R. (2001), “Packaging communication: attentional effects of product imagery”, Journal of Product & Brand Management, Vol. 10, No.7, pp. 403-422.10.1108/10610420110410531Search in Google Scholar

Vazquez, D., Bruce, M., and Studd, R. (2003), “A case study exploring the packaging design management process within a UK food retailer”, British Food Journal, Vol. 105, No.9, pp. 602-617.10.1108/00070700310497345Search in Google Scholar