<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Sequential mixed-mode designs are increasingly considered as an alternative to interviewer-administered data collection, allowing researchers to take advantage of the benefits of each mode. We assess the effects of the introduction of a sequential web-face-to-face mixed-mode design over three waves of a longitudinal survey in which members were previously interviewed face-to-face. Findings are reported from a large-scale randomised experiment carried out on the UK Household Longitudinal Study. No differences are found between the mixed-mode design and face-to-face design in terms of cumulative response rates and only minimal differences in terms of sample composition. On the other hand, potential cost savings are evident.</p></abstract>

Sequential mixed-mode designs are increasingly considered as an alternative to interviewer-administered data collection, allowing researchers to take advantage of the benefits of each mode. We assess the effects of the introduction of a sequential web-face-to-face mixed-mode design over three waves of a longitudinal survey in which members were previously interviewed face-to-face. Findings are reported from a large-scale randomised experiment carried out on the UK Household Longitudinal Study. No differences are found between the mixed-mode design and face-to-face design in terms of cumulative response rates and only minimal differences in terms of sample composition. On the other hand, potential cost savings are evident.

Web-Face-to-Face Mixed-Mode Design in a Longitudinal Survey: Effects on Participation Rates, Sample Composition, and Costs

Department of Management, Economics and Quantitative Methods

United Kingdom of Great Britain and Northern Ireland

Institute for Social and Economic Research

Journal of Official Statistics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Sequential mixed-mode designs are increasingly considered as an alternative to interviewer-administered data collection, allowing researchers to take advantage...

Web-Face-to-Face Mixed-Mode Design in a Longitudinal Survey: Effects on Participation Rates, Sample Composition, and Costs

Published Online: Jun 12, 2017

Page range: 385 - 408

Received: Feb 01, 2016

Accepted: Jan 01, 2017

DOI: https://doi.org/10.1515/jos-2017-0019

Keywords
Attrition, total survey error, nonresponse bias, randomised experiment

© 2017 Annamaria Bianchi et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Web-Face-to-Face Mixed-Mode Design in a Longitudinal Survey: Effects on Participation Rates, Sample Composition, and Costs

Published Online: Jun 12, 2017

Page range: 385 - 408

Received: Feb 01, 2016

Accepted: Jan 01, 2017

DOI: https://doi.org/10.1515/jos-2017-0019

KeywordsAttrition, total survey error, nonresponse bias, randomised experiment

© 2017 Annamaria Bianchi et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
Attrition, total survey error, nonresponse bias, randomised experiment