1. bookVolume 7 (2015): Issue 2 (June 2015)
Journal Details
License
Format
Journal
eISSN
2543-831X
First Published
01 Jan 2009
Publication timeframe
4 times per year
Languages
English
Open Access

Tourism Product as a Tool Shaping Cross-cultural Approach in Marketing

Published Online: 29 Jan 2016
Volume & Issue: Volume 7 (2015) - Issue 2 (June 2015)
Page range: 125 - 134
Journal Details
License
Format
Journal
eISSN
2543-831X
First Published
01 Jan 2009
Publication timeframe
4 times per year
Languages
English

Adler N.J. (1983), Cross-cultural Management Research: The Ostrich and the Trend, “Academy of Management Review”, Vol. 8 (2), pp. 226–232.Search in Google Scholar

Bailey Ch. (2000), Audiences, Artists and the Cultural Economy: Reflecting on the Experience of Visual Arts UK, “Cultural Policy”, Vol. 7(1), pp. 171–196.Search in Google Scholar

Beirne M., Knight S. (2002), Principles and Consistent Management in the Arts: Lessons from British Theatre, “International Journal of Cultural Policy”, Vol. 8(1), pp.75–89.Search in Google Scholar

Boorsma M. (2002), Arts Marketing and the Societal Functioning of the Arts: The Case of the Subsidised Dramatic Arts in the Netherlands, “International Journal of Cultural Policy”, Vol. 8(1), pp. 65–74.Search in Google Scholar

Gnoth J., Zins A., Lengmueller R., Boshoff C. (2000), The Relationships Between Emotions, Mood and Motivations to Travel: Towards a Cross-Cultural Measurement of Flow [in:] Woodside A.G., Crouch G.I., Mazanec J.A., Oppermann M., Sakai M.Y. (eds), Consumer Psychology of Tourism, Hospitality and Leisure, CABI Publishing. Wallingford, pp. 155–175.Search in Google Scholar

Marciszewska B. (2000), Turystyka kulturowa a rozwój społeczno-gospodarczy, Teoria Ekonomii. Zeszyty Naukowe UG.Search in Google Scholar

Marciszewska B. (2001), Consumption of Cultural Tourism in Poland [in:] G. Richards (ed.), Cultural Attractions and European Tourism, CABI Publishing. Wallingford, Oxon, pp. 215–226.10.1079/9780851994406.0215Search in Google Scholar

Marciszewska B. (2004), Kreowanie wiedzy warunkiem racjonalnego wykorzystania potencjału turystycznego Pomorza [in:] B. Marciszewska, S. Miecznikowski (eds.), Usługi a rozwój gospodarczo-społeczny, Gdansk: GTN-AWFiS, pp. 24–31.Search in Google Scholar

Marciszewska B. (2006), Współpraca sektora turystycznego i instytucji kultury a rozwój regionu [in:] Rola turystyki w strategii i polityce rozwoju gospodarki regionalnej, Zbiór materiałów konferencyjnych, Gdansk, 14–15 września WSTiH, pp. 517–522.Search in Google Scholar

Marciszewska B., Marciszewski K. (2012), Promoting tourism products via 3D graphic arts. In: New challenges for tourism promotion: tackling high competition and multimedia changes /ed. by Peter Keller, Christian Laesser–Berlin: Erich Schmidt Verl., pp. 51–68.Search in Google Scholar

Mazurek-Łopacińska K. (ed.) (1999), Problemy zarządzania sfera kultury i turystyki, Warszawa-Wrocław, Wyd. AE.Search in Google Scholar

Moscardo J. (2000), Cultural and Heritage Tourism: The great debates [in:] Faulkner B., Moscardo G., Laws E. (eds), Tourism in the 21st century. Lessons from experience, London & New York. Continuum, pp. 3–17.Search in Google Scholar

Mulvaney R.H., O’Neil J.W., Cleveland J.N., Crouter A.C. (2007), A Model of Work-Family Dynamics of Hotel Managers, “Annals of Tourism Research, Vol. 34 (1), pp. 66.Search in Google Scholar

Pine B.J., Gilmore J.H. (1999), The Experience Economy, Boston, Harvard Business School Press.Search in Google Scholar

Richards G. (2001), The Experience Industry and the Creation of Attractions [in:] G. Richards (ed.), Cultural Attractions and European Tourism, CABI Publishing. Wallingford, Oxon, pp. 55–69.10.1079/9780851994406.0055Search in Google Scholar

Recommended articles from Trend MD