<abstract xmlns="http://www.w3.org/1999/xhtml"><p> Online reality becomes a natural environment for nowadays companies. As more and more companies have understand a necessity of their presence in the cyberspace, they still need to learn about complex nature of young people who are becoming customers. The paper aims to present modern consumer from sociological and psychological perspective. First, it describes generations Y, Z, and C and their most common online activities and then concentrates on their behaviors performed online. To reach the aim of the paper, a study has also been conducted to investigate discussed behaviors.</p></abstract>

Online reality becomes a natural environment for nowadays companies. As more and more companies have understand a necessity of their presence in the cyberspace, they still need to learn about complex nature of young people who are becoming customers. The paper aims to present modern consumer from sociological and psychological perspective. First, it describes generations Y, Z, and C and their most common online activities and then concentrates on their behaviors performed online. To reach the aim of the paper, a study has also been conducted to investigate discussed behaviors.

Modern Consumer in Cyberspace – Internet and Psychology Approach

Foundations of Management

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Modern Consumer in Cyberspace \u2013 Internet and Psychology Approach"}

Online reality becomes a natural environment for nowadays companies. As more and more companies have understand a necessity of their presence in the...

Modern Consumer in Cyberspace – Internet and Psychology Approach

Published Online: May 04, 2017

Page range: 111 - 122

DOI: https://doi.org/10.1515/fman-2017-0009

Keywords
digital natives, internet psychology, customer behavior, social media

© Faculty of Management, Warsaw University of Technology

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Modern Consumer in Cyberspace – Internet and Psychology Approach

Published Online: May 04, 2017

Page range: 111 - 122

DOI: https://doi.org/10.1515/fman-2017-0009

Keywordsdigital natives, internet psychology, customer behavior, social media

© Faculty of Management, Warsaw University of Technology

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
digital natives, internet psychology, customer behavior, social media