<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Congress tourism is a highly lucrative segment of the tourist offer, which usually happens outside the tourist season. The development of congress tourism requires the existence of high-quality congress tourism offer that will meet the needs of the participants and organizers of the conference. Participants in congresses are demanding guests, but also capable of payment, but they need to ensure all necessary preconditions for quality work, but also to adequately have free time. In this regard, the fundamental role of congress tourism is to promote tourism with well-organized system of promotional activities, continuing education, personnel, market research, application of quality standards etc. Congress tourism, and all the facilities are very important in the future tourism development in Serbia, especially when it comes to large gatherings that generate significant revenue. The aim of this paper is to analyze the main characteristics of congress tourism market in the world and Serbia, which has all the requirements to become a leading destination of this form of tourism in Southeastern Europe.</p></abstract>

Congress tourism is a highly lucrative segment of the tourist offer, which usually happens outside the tourist season. The development of congress tourism requires the existence of high-quality congress tourism offer that will meet the needs of the participants and organizers of the conference. Participants in congresses are demanding guests, but also capable of payment, but they need to ensure all necessary preconditions for quality work, but also to adequately have free time. In this regard, the fundamental role of congress tourism is to promote tourism with well-organized system of promotional activities, continuing education, personnel, market research, application of quality standards etc. Congress tourism, and all the facilities are very important in the future tourism development in Serbia, especially when it comes to large gatherings that generate significant revenue. The aim of this paper is to analyze the main characteristics of congress tourism market in the world and Serbia, which has all the requirements to become a leading destination of this form of tourism in Southeastern Europe.

Congress Tourism As A Market Niche Of Business Tourism

University of Niš, Faculty of Economics, Serbia

Economic Themes

This chapter is distributed under the terms of the Creative Commons Attribution 4.0 Public License.

KONGRESNI TURIZAM KAO TRŽIŠNA NIŠA POSLOVNOG TURIZMA

Congress tourism is a highly lucrative segment of the tourist offer, which usually happens outside the tourist season. The development of congress tourism...

Congress Tourism As A Market Niche Of Business Tourism

Published Online: Oct 14, 2015

Page range: 513 - 530

Received: Dec 17, 2014

Accepted: Jan 29, 2015

DOI: https://doi.org/10.1515/ethemes-2014-0031

Keywords
Congress tourism, tourist offer, development of tourism, destination, participants

© 2014 Vukašin Šušić et al., published by De Gruyter Open

This chapter is distributed under the terms of the Creative Commons Attribution 4.0 Public License.

Congress Tourism As A Market Niche Of Business Tourism

Published Online: Oct 14, 2015

Page range: 513 - 530

Received: Dec 17, 2014

Accepted: Jan 29, 2015

DOI: https://doi.org/10.1515/ethemes-2014-0031

KeywordsCongress tourism, tourist offer, development of tourism, destination, participants

© 2014 Vukašin Šušić et al., published by De Gruyter Open

This chapter is distributed under the terms of the Creative Commons Attribution 4.0 Public License.

Keywords
Congress tourism, tourist offer, development of tourism, destination, participants