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ECONOMICS
Volume 4 (2016): Issue 1 (June 2016)
Open Access
Marketing Communications as Important Segment of the Marketing Concept
Milena Mirković
Milena Mirković
and
Dejana Kulina
Dejana Kulina
| Jul 15, 2016
ECONOMICS
Volume 4 (2016): Issue 1 (June 2016)
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Published Online:
Jul 15, 2016
Page range:
165 - 180
DOI:
https://doi.org/10.1515/eoik-2015-0031
Keywords
international marketing
,
marketing concept
,
marketing communication
,
barriers
,
promotion
© 2016 Milena Mirković et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Milena Mirković
University of East Sarajevo, Faculty of Education Bijeljina, Bosnia and Herzegovina
Dejana Kulina
University of East Sarajevo, Faculty of Education Bijeljina, Bosnia and Herzegovina