<abstract xmlns="http://www.w3.org/1999/xhtml">This paper attempts to decompose, as well as perform a quantitative and qualitative analysis of the way to externalize the perception of the accommodation service. The research material consisted of the opinions of users of accommodation facilities, located in the vicinity of the twelve selected national parks in Poland. It was assumed that the reflection of the perception of the quality of the service process is the transfer of intangible content related to the service itself, which can be externalized, among other things, through entries in social networks.The study was conducted based on the theory of memes as cultural information carriers. According to this theory, in such a transmission, it is possible to distinguish certain components, which can be defined as memes. Therefore, it is possible to analyse and track their presence, transfer, as well as incidence. A memetic pool was constructed using the assumptions of the perceptual-cognitive model of the formation of the tourism image. It was a direct expression of the mental changes of the recipient, resulting from the use of the service.Studies of this type are intended to optimize the design of services in terms of building positive relationships on the line service provider-customer. At the same time, they allow for a slightly different, evolutionary approach to analyses, concerning the formation of the image of the service provider, as well as forming the expectations of service recipients.</abstract>

This paper attempts to decompose, as well as perform a quantitative and qualitative analysis of the way to externalize the perception of the accommodation service. The research material consisted of the opinions of users of accommodation facilities, located in the vicinity of the twelve selected national parks in Poland. It was assumed that the reflection of the perception of the quality of the service process is the transfer of intangible content related to the service itself, which can be externalized, among other things, through entries in social networks.The study was conducted based on the theory of memes as cultural information carriers. According to this theory, in such a transmission, it is possible to distinguish certain components, which can be defined as memes. Therefore, it is possible to analyse and track their presence, transfer, as well as incidence. A memetic pool was constructed using the assumptions of the perceptual-cognitive model of the formation of the tourism image. It was a direct expression of the mental changes of the recipient, resulting from the use of the service.Studies of this type are intended to optimize the design of services in terms of building positive relationships on the line service provider-customer. At the same time, they allow for a slightly different, evolutionary approach to analyses, concerning the formation of the image of the service provider, as well as forming the expectations of service recipients.

Memetic pool as a new approach in service quality analysis

Bialystok University of Technology, Faculty of Management, Department of Tourist Economy,

Engineering Management in Production and Services

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Memetic pool as a new approach in service quality analysis"}

This paper attempts to decompose, as well as perform a quantitative and qualitative analysis of the way to externalize the perception of the accommodation...

Memetic pool as a new approach in service quality analysis

Published Online: Jan 27, 2017

Page range: 94 - 102

Received: Jan 10, 2016

Accepted: Oct 18, 2016

DOI: https://doi.org/10.1515/emj-2016-0037

Keywords
accommodation service, service quality perception, meme theory, meme transfer, User Generated Content, memetic pool formation

© 2016 Krzysztof Stepaniuk, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Memetic pool as a new approach in service quality analysis

Published Online: Jan 27, 2017

Page range: 94 - 102

Received: Jan 10, 2016

Accepted: Oct 18, 2016

DOI: https://doi.org/10.1515/emj-2016-0037

Keywordsaccommodation service, service quality perception, meme theory, meme transfer, User Generated Content, memetic pool formation

© 2016 Krzysztof Stepaniuk, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
accommodation service, service quality perception, meme theory, meme transfer, User Generated Content, memetic pool formation