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Journals
Business Systems Research Journal
Volume 6 (2015): Issue 2 (September 2015)
Open Access
Data Mining as Support to Knowledge Management in Marketing
Marijana Zekić-Sušac
Marijana Zekić-Sušac
and
Adela Has
Adela Has
| Oct 20, 2015
Business Systems Research Journal
Volume 6 (2015): Issue 2 (September 2015)
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Published Online:
Oct 20, 2015
Page range:
18 - 30
Received:
Jul 24, 2015
Accepted:
Aug 05, 2015
DOI:
https://doi.org/10.1515/bsrj-2015-0008
Keywords
association rules
,
data mining
,
knowledge management
,
marketing
,
neural networks
© 2015 Marijana Zekić-Sušac et al., published by De Gruyter Open
This chapter is distributed under the terms of the Creative Commons Attribution 4.0 Public License.
Marijana Zekić-Sušac
Faculty of Economics in Osijek, Croatia
Adela Has
Faculty of Economics in Osijek, Croatia