1. bookVolume 9 (2019): Issue 1 (June 2019)
Journal Details
License
Format
Journal
eISSN
2674-4619
First Published
18 Jun 2013
Publication timeframe
2 times per year
Languages
English
access type Open Access

Can a Parallel Importer Rebrand Pharmaceutical Products in the EU?

Published Online: 30 Jul 2019
Volume & Issue: Volume 9 (2019) - Issue 1 (June 2019)
Page range: 57 - 76
Journal Details
License
Format
Journal
eISSN
2674-4619
First Published
18 Jun 2013
Publication timeframe
2 times per year
Languages
English
Abstract

The European Union has established the free movement of goods, which covers the parallel import of goods in the EU. However, the free movement of goods should not infringe on the rights of trade mark owners. In some cases, parallel importer needs not only to repackage but also to rebrand pharmaceutical products. ECJ has stated that rebranding is permissible if objective necessity to rebrand exists. But it is the national court that has to determine what objective necessity is. This paper analyses the decisions of EU Member States. In some cases, objective necessity has been determined on similar grounds. However, in other cases, a necessity to enter some part of the market has been evaluated differently in different Member States. The different evaluation of the necessity criterion could be treated as the infringement of uniform application of the free movement of goods in the EU.

Keywords

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