<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The delegation of the European Union to Moldova takes upon itself the task of making the case for the Association Agenda between the country and the EU. The European foreign policy in the borderlands of the Union is carried out against the background of the war in Eastern Ukraine. A war of words is being fought in Moldovan media as well. Mostly on Romanian-speaking TV, Pirkka Tapiola, the EU ambassador, is among those who lead the way. At a time of renewed Western concern about Eastern Europe, the media presence of the EU in Moldova reveals anxieties about the future: once again, the former Soviet republic seems to be teetering on the brink of Russian control. The breakaway region of Trans-Dniester and the prospect of default are the two main concerns that the EU mission has to address while speaking the language of European politics in a country battered by corruption, high inflation, and unemployment. The discourse of Pirkka Tapiola, Head of the EU delegation, is an exercise in spokesmanship, which seems to underplay the seriousness of the situation. According to opinion polls conducted recently, the avowedly pro-Russian parties would win the next election. In hindsight, it is possible to surmise that the pro-EU parties pulled off a political coup by deferring the costs incurred during the mandates of the previous government coalitions. Parties whose constituencies are declining stayed in power, while better alternatives have developed: the new names that can be found on the right wing of the Moldovan political spectrum show that their electorate is ready to embrace the goal of European accession once again.</p></abstract>

The delegation of the European Union to Moldova takes upon itself the task of making the case for the Association Agenda between the country and the EU. The European foreign policy in the borderlands of the Union is carried out against the background of the war in Eastern Ukraine. A war of words is being fought in Moldovan media as well. Mostly on Romanian-speaking TV, Pirkka Tapiola, the EU ambassador, is among those who lead the way. At a time of renewed Western concern about Eastern Europe, the media presence of the EU in Moldova reveals anxieties about the future: once again, the former Soviet republic seems to be teetering on the brink of Russian control. The breakaway region of Trans-Dniester and the prospect of default are the two main concerns that the EU mission has to address while speaking the language of European politics in a country battered by corruption, high inflation, and unemployment. The discourse of Pirkka Tapiola, Head of the EU delegation, is an exercise in spokesmanship, which seems to underplay the seriousness of the situation. According to opinion polls conducted recently, the avowedly pro-Russian parties would win the next election. In hindsight, it is possible to surmise that the pro-EU parties pulled off a political coup by deferring the costs incurred during the mandates of the previous government coalitions. Parties whose constituencies are declining stayed in power, while better alternatives have developed: the new names that can be found on the right wing of the Moldovan political spectrum show that their electorate is ready to embrace the goal of European accession once again.

Moldovan Media Talk in the Aftermath of the 2015 Riga Eastern Partnership Summit

Faculty of Letters and Communication Sciences, University Ştefan cel Mare of Suceava, Universităţii 13, Suceava 720229, Romania

TalTech Journal of European Studies

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Moldovan Media Talk in the Aftermath of the 2015 Riga Eastern Partnership Summit"}

The delegation of the European Union to Moldova takes upon itself the task of making the case for the Association Agenda between the country and the EU. The...

Moldovan Media Talk in the Aftermath of the 2015 Riga Eastern Partnership Summit

Published Online: Feb 16, 2016

Page range: 192 - 206

DOI: https://doi.org/10.1515/bjes-2016-0009

© by Onoriu Colăcel

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.