<abstract xmlns="http://www.w3.org/1999/xhtml"><p> This study examined ginger consumption patterns and factors influencing ginger purchase decisions among consumers in tertiary institutions in Abeokuta, Ogun State, Nigeria. A multi-stage sampling procedure was used to select respondents from whom data were collected with the aid of a structured questionnaire. Descriptive statistics and probit regression were the tools for data analyses. The average age of the respondents was 29 years. Most (88.36 %) of them indicated they were aware of ginger’s medicinal benefits and approximately 66.14 % of the respondents indicated purchase of ginger products. On the average, respondents spent about ₦302.22 (0.83USD) per month on ginger. Most (86.77 %) of the respondents prefer to consume ginger with food or as herbal tea/drink (41.27 %). Awareness about the health benefits of ginger (P &lt; 0.1), electronic media as source of information (P &lt; 0.1), consumers’ concern for their health (P &lt; 0.05) and previous gratifying experience from ginger’s consumption (P &lt; 0.01) are factors substantially influenced ginger purchase decision. Income and demographic characteristics of the consumers are unlikely to induce decision to buy significantly. Thus, promoting awareness of the health benefits of ginger and, more especially through electronic media are suggested as important pathway for stimulating people’s decision to buy ginger in the studied population.</p></abstract>

This study examined ginger consumption patterns and factors influencing ginger purchase decisions among consumers in tertiary institutions in Abeokuta, Ogun State, Nigeria. A multi-stage sampling procedure was used to select respondents from whom data were collected with the aid of a structured questionnaire. Descriptive statistics and probit regression were the tools for data analyses. The average age of the respondents was 29 years. Most (88.36 %) of them indicated they were aware of ginger’s medicinal benefits and approximately 66.14 % of the respondents indicated purchase of ginger products. On the average, respondents spent about ₦302.22 (0.83USD) per month on ginger. Most (86.77 %) of the respondents prefer to consume ginger with food or as herbal tea/drink (41.27 %). Awareness about the health benefits of ginger (P < 0.1), electronic media as source of information (P < 0.1), consumers’ concern for their health (P < 0.05) and previous gratifying experience from ginger’s consumption (P < 0.01) are factors substantially influenced ginger purchase decision. Income and demographic characteristics of the consumers are unlikely to induce decision to buy significantly. Thus, promoting awareness of the health benefits of ginger and, more especially through electronic media are suggested as important pathway for stimulating people’s decision to buy ginger in the studied population.

What Determines Ginger’s Purchase Decision among Consumers in Tertiary Institutions in Abeokuta, Ogun State, Nigeria?

Agricultura Tropica et Subtropica

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

This study examined ginger consumption patterns and factors influencing ginger purchase decisions among consumers in tertiary institutions in Abeokuta, Ogun...

What Determines Ginger’s Purchase Decision among Consumers in Tertiary Institutions in Abeokuta, Ogun State, Nigeria?

Published Online: Sep 23, 2017

Page range: 101 - 107

Received: Sep 29, 2016

Accepted: Aug 10, 2017

DOI: https://doi.org/10.1515/ats-2017-0011

Keywords
Zingiber officinale, consumer, health, tertiary institution, healthier foods, questionnaire

© Agricultura Tropica et Subtropica

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

What Determines Ginger’s Purchase Decision among Consumers in Tertiary Institutions in Abeokuta, Ogun State, Nigeria?

Published Online: Sep 23, 2017

Page range: 101 - 107

Received: Sep 29, 2016

Accepted: Aug 10, 2017

DOI: https://doi.org/10.1515/ats-2017-0011

KeywordsZingiber officinale, consumer, health, tertiary institution, healthier foods, questionnaire

© Agricultura Tropica et Subtropica

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
Zingiber officinale, consumer, health, tertiary institution, healthier foods, questionnaire