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<p>This contribution focuses on analysing political communication in Italy during the 2022 national elections, with particular attention to the TikTok platform, where prominent Italian political leaders have appeared. To this end, we used a combination of social analysis tools, including Fanpage Karma and Blogmeter Live Insight. The collected data were scrutinized using a multidisciplinary approach that combines Political Communication Theory and Media Analysis. The aim is to explore the role of pop culture in political communication and understand how this phenomenon influences political participation and users’ choices. Furthermore, the possible consequences of the growing popularity of pop political communication on political representation are examined, as well as whether this is a momentary or long-lasting phenomenon.</p>
</abstract>

This contribution focuses on analysing political communication in Italy during the 2022 national elections, with particular attention to the TikTok platform, where prominent Italian political leaders have appeared. To this end, we used a combination of social analysis tools, including Fanpage Karma and Blogmeter Live Insight. The collected data were scrutinized using a multidisciplinary approach that combines Political Communication Theory and Media Analysis. The aim is to explore the role of pop culture in political communication and understand how this phenomenon influences political participation and users’ choices. Furthermore, the possible consequences of the growing popularity of pop political communication on political representation are examined, as well as whether this is a momentary or long-lasting phenomenon.

For better or for worse: politics marries pop culture (TikTok and the 2022 Italian elections)

Department of Political and Social Studies

Society Register

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

This contribution focuses on analysing political communication in Italy during the 2022 national elections, with particular attention to the TikTok platform,...

For better or for worse: politics marries pop culture (TikTok and the 2022 Italian elections)

Published Online: Apr 02, 2023

Page range: 117 - 142

Received: Feb 07, 2023

Accepted: Mar 21, 2023

DOI: https://doi.org/10.14746/sr.2023.7.1.06

Keywords
political communication, election campaign, TikTok politics, pop politics, electoral engagement

© 2023 Daniele Battista, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

For better or for worse: politics marries pop culture (TikTok and the 2022 Italian elections)

Published Online: Apr 02, 2023

Page range: 117 - 142

Received: Feb 07, 2023

Accepted: Mar 21, 2023

DOI: https://doi.org/10.14746/sr.2023.7.1.06

Keywordspolitical communication, election campaign, TikTok politics, pop politics, electoral engagement

© 2023 Daniele Battista, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords
political communication, election campaign, TikTok politics, pop politics, electoral engagement