Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
Marketing of Scientific and Research Organizations
Volume 28 (2023): Issue 2 (June 2023)
Open Access
Integrated marketing communication — concepts, practice, new challenges
Mirosława Pluta-Olearnik
Mirosława Pluta-Olearnik
| Aug 14, 2018
Marketing of Scientific and Research Organizations
Volume 28 (2023): Issue 2 (June 2023)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
Aug 14, 2018
Page range:
121 - 138
DOI:
https://doi.org/10.14611/minib.28.06.2018.12
Keywords
integrated marketing communication
,
enterprise development strategy
,
internet technology
,
communication tools
© 2018 Mirosława Pluta-Olearnik, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Mirosława Pluta-Olearnik
Wrocław University of Economics,
Wrocław, Poland