<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This paper identifying the key components of effective campaigns inside PR and marketing landscape by describing the evidence for the power of visual communication. Visual communication has many advantages and arguably the most important on is the ability to process information faster. It's essential for connecting with audiences today, therefore PR campaigns strategy has to be elegant and well executed to capture and keep viewers' attention or communicate quality and capability by using technologies to craft successful modern PR language. The fact that we live in a visual society and social media and mobile communication boost all types of visuals is clearly observable and broadly recognised by communication managers around the Europe.</p></abstract>

This paper identifying the key components of effective campaigns inside PR and marketing landscape by describing the evidence for the power of visual communication. Visual communication has many advantages and arguably the most important on is the ability to process information faster. It's essential for connecting with audiences today, therefore PR campaigns strategy has to be elegant and well executed to capture and keep viewers' attention or communicate quality and capability by using technologies to craft successful modern PR language. The fact that we live in a visual society and social media and mobile communication boost all types of visuals is clearly observable and broadly recognised by communication managers around the Europe.

Visual communication in public relations campaigns

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Visual communication in public relations campaigns"}

This paper identifying the key components of effective campaigns inside PR and marketing landscape by describing the evidence for the power of visual...

Visual communication in public relations campaigns

Published Online: Aug 14, 2018

Page range: 25 - 36

DOI: https://doi.org/10.14611/minib.27.03.2018.07

Keywords
visual communication, video marketing, digital content, public relations

© 2018 Dalibor Jakus, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Visual communication in public relations campaigns

Published Online: Aug 14, 2018

Page range: 25 - 36

DOI: https://doi.org/10.14611/minib.27.03.2018.07

Keywordsvisual communication, video marketing, digital content, public relations

© 2018 Dalibor Jakus, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
visual communication, video marketing, digital content, public relations