<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This paper proposes a PLS Model for the study of Online Trading. Traditional investing has experienced a revolution due to the rise of e-trading services that enable investors to use Internet conduct secure trading. On the hand, model results show that there is a positive, direct and statistically significant relationship between personal outcome expectations, perceived relative advantage, shared vision and economy-based trust with the quality of knowledge. On the other hand, trading frequency and portfolio performance has also this relationship. After including the investor’s income and financial wealth (IFW) as moderating effect, the PLS model was enhanced, and we found that the interaction term is negative and statistically significant, so, higher IFW levels entail a weaker relationship between trading frequency and portfolio performance and vice-versa. Finally, with regard to the goodness of overall model fit measures, they showed that the model is fit for SRMR and dG measures, so it is likely that the model is true.</p></abstract>

This paper proposes a PLS Model for the study of Online Trading. Traditional investing has experienced a revolution due to the rise of e-trading services that enable investors to use Internet conduct secure trading. On the hand, model results show that there is a positive, direct and statistically significant relationship between personal outcome expectations, perceived relative advantage, shared vision and economy-based trust with the quality of knowledge. On the other hand, trading frequency and portfolio performance has also this relationship. After including the investor’s income and financial wealth (IFW) as moderating effect, the PLS model was enhanced, and we found that the interaction term is negative and statistically significant, so, higher IFW levels entail a weaker relationship between trading frequency and portfolio performance and vice-versa. Finally, with regard to the goodness of overall model fit measures, they showed that the model is fit for SRMR and dG measures, so it is likely that the model is true.

Assessing a Moderating Effect and the Global Fit of a PLS Model on Online Trading

Department of Financial Economics, Accounting and Operations Management

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

This paper proposes a PLS Model for the study of Online Trading. Traditional investing has experienced a revolution due to the rise of e-trading services that...

Assessing a Moderating Effect and the Global Fit of a PLS Model on Online Trading

Published Online: Jan 19, 2018

Page range: 1 - 34

DOI: https://doi.org/10.14611/minib.26.12.2017.10

Keywords
PLS-SEM, Moderating Effect, Goodness of Fit Measures, Online trading, e-Business, e-Commerce

© 2017 Juan García-Machado, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Assessing a Moderating Effect and the Global Fit of a PLS Model on Online Trading

Published Online: Jan 19, 2018

Page range: 1 - 34

DOI: https://doi.org/10.14611/minib.26.12.2017.10

KeywordsPLS-SEM, Moderating Effect, Goodness of Fit Measures, Online trading, e-Business, e-Commerce

© 2017 Juan García-Machado, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
PLS-SEM, Moderating Effect, Goodness of Fit Measures, Online trading, e-Business, e-Commerce