Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
Marketing of Scientific and Research Organizations
Volume 18 (2015): Issue 4 (December 2015)
Open Access
Marketing Innovations as a Source of Competitive Advantage of the Universities
Zygmunt Waśkowski
Zygmunt Waśkowski
and
Anna Jasiulewicz
Anna Jasiulewicz
| May 30, 2017
Marketing of Scientific and Research Organizations
Volume 18 (2015): Issue 4 (December 2015)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
May 30, 2017
Page range:
97 - 114
DOI:
https://doi.org/10.14611/minib.18.04.2015.11
Keywords
innovativeness
,
marketing innovations
,
university
© 2017
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Zygmunt Waśkowski
Poznań University of Economics,
Poznań, Poland
Anna Jasiulewicz
Ph.D. Warsaw University of Life Sciences,
Warsaw, Poland