<abstract xmlns="http://www.w3.org/1999/xhtml"><p> In the article the internal and external determinant factors which influence research and scientific institutions’ choice of business orientation are presented. Typical business orientations fit for application in such institutions for the purpose of carrying out market tasks are presented. Against their background the tasks of marketing in such institutions are outlined and the currently available set of marketing instruments at their disposal is discussed.</p></abstract>

In the article the internal and external determinant factors which influence research and scientific institutions’ choice of business orientation are presented. Typical business orientations fit for application in such institutions for the purpose of carrying out market tasks are presented. Against their background the tasks of marketing in such institutions are outlined and the currently available set of marketing instruments at their disposal is discussed.

Determinant Factors of the Marketing Activity of Scientific and Research Institutions

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

In the article the internal and external determinant factors which influence research and scientific institutions’ choice of business orientation are...

Determinant Factors of the Marketing Activity of Scientific and Research Institutions

Published Online: May 30, 2017

Page range: 19 - 32

DOI: https://doi.org/10.14611/minib.15.01.2015.02

Keywords
marketing, scientific institution, product portfolio, determinants of marketing activities

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Determinant Factors of the Marketing Activity of Scientific and Research Institutions

Published Online: May 30, 2017

Page range: 19 - 32

DOI: https://doi.org/10.14611/minib.15.01.2015.02

Keywordsmarketing, scientific institution, product portfolio, determinants of marketing activities

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
marketing, scientific institution, product portfolio, determinants of marketing activities