The study aims to answer the question of how effectively cities of an underdeveloped rural area (Siklós district in Hungary) can involve the surrounding settlements in the tourism economy, thereby promoting the development of rural areas. Besides local governments and tourism organisations, our important goal is to understand the ideas of service providers and their guests related to rural development, as well as the spatial use characteristics of the latter group. The key method is the questionnaire survey, targeted at the mayors of all settlements in the district, as well as the guests of the accommodations belonging to the different product types. The primary sources are based on two further series of interviews, which explore the opinions of service providers and professional organisations. Empirical experience shows that thematic trips can play a prominent role in the development of less frequented small settlements. The essence of this is to connect by a bike route the places offering traditional crafts and local products.