- Journal Details
- Open Access
- Format
- Journal
- eISSN
- 2628-166X
- First Published
- 30 May 2019
- Publication timeframe
- 2 times per year
- Languages
- English
- Journal Subjects
- Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
The NIM Marketing Intelligence Review (NIM MIR) is a leading global journal for marketing decision makers. It offers marketing knowledge from well-known academic think tanks all over the world, and focuses on all aspects of marketing intelligence, e.g. new strategies based on academic and empirical market analyses, new models and methods enabling more effective marketing decision making, and state-of-the-art articles on current fields of marketing research. Readers will be informed about important developments in marketing theory, marketing methodology and marketing strategies.
Volumes 1 to 10 were published under the name GfK Marketing Intelligence Review (GFK MIR). The first issue was published in June 2009.
The NIM MIR delivers relevant insights from academic research, using practical and accessible rather than academic language, supported by professional journalists who "translate" academic papers. We publish papers that contribute new and often fascinating knowledge, for instance about customer behavior, brand or pricing strategies, data analysis or decision making techniques. All papers are intensively reviewed from an academic as well as a practical perspective. Our mission is to present high-quality articles by top authors whose work has appeared in leading academic marketing journals, thereby allowing readers to follow the progress of marketing science.
The NIM MIR is aiming to achieve a high level of acceptance and an excellent reputation among upscale target groups within marketing management, and among marketing instructors looking for interesting applications of the latest marketing concepts and methods. Readers of the NIM MIR have their fingers right on the pulse of marketing science
The NIM Marketing Intelligence Review is published by the Nuremberg Institute for Market Decisions (Nürnberg Institut für Marktentscheidungen e.V., formerly the GfK Verein e.V.), which has long-held academic ties with the University of Nuremberg, Germany.
The NIM has repositioned itself as an interdisciplinary, non-commercial institute for researching market decision. The NIM remains majority shareholder of the Nuremberg based market research company GfK.
The MIR is managed by a team of managers and marketing scholars from universities all over the world (See editorial board).
Each issue has a special topic and is edited by a leading researcher in the respective field. It is published biannually in May and October of each year.
Archiving
Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.
Plagiarism Policy
The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process.
NIM Nuremberg Institute for Market Decisions
Managing Editor and contact
Christine Kittinger-Rosanelli
Christine.Kittinger@nim.org
www.nim.org
Editorial Advisory Board NIM Marketing Intelligence Review
Susan Fournier
Allen Questrom Professor and Dean, Questrom School of Business, Boston University, USA,
https://www.bu.edu/questrom/profile/susan-fournier/
Giana Eckhardt
Professor of Marketing, King´s College London, England,
https://www.kcl.ac.uk/people/giana-m-eckhardt
Nicole Koschate-Fischer
Professor of Marketing, University of Erlangen-Nuremberg, Germany,
https://www.marketing-intelligence.rw.fau.de/team/lehrstuhlinhaberin-2/
Srinivas Reddy
Visiting Professor of Marketing, Centre for Marketing Leadership, Kellogg School of Northwestern University
https://www.kellogg.northwestern.edu/faculty/directory/srinivas_reddy.aspx www.smu.edu.sg
Werner Reinartz
Professor of Marketing and Retailing, University of Cologne, Germany,
https://wiso.uni-koeln.de/de/forschung/find-an-expert/experts/prof-werner-reinartz-phd
Bernd Skiera
Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany,
https://www.marketing.uni-frankfurt.de/de/professoren/skiera/prof-dr-bernd-skiera.html
Caroline Wiertz
Professor of Marketing, Cass Business School, London, England,
www.cass.city.ac.uk/faculties-and-research/experts/caroline-wiertz
Anja Dieckmann
Professor of Business Psychology, Aalen University, Germany,
https://www.hs-aalen.de/en/users/21741
Andreas Neus
Managing Director and Vice President, NIM Nuremberg Institute for Market Decisions, Germany,
https://www.nim.org/ueber-uns/team/dr-andreas-neus
Guest Editors
Each issue is edited by a guest editor and renowned researcher on the topic of the issue.
Jella Pfeiffer
Professor of Digitalization, E-Business and Operations Management
Justus-Liebig-Universität Gießen, Germany
https://www.uni-giessen.de/en/faculties/f02/faculty/professorships/business/digitalization-e-business-and-operations-management/team/prof-dr-jella-pfeiffer_eng?set_language=en
(Vol. 15 No.2, 2023 – forthcoming)
Koen Pauwels
Distinguished Professor of Marketing and Co-Founder of the DATA Initiative
D’Amore-McKim School of Business at Northeastern University, Boston, MA, USA
https://damore-mckim.northeastern.edu/people/koen-pauwels/
(Vol. 15 No 1, 2023 and Vol. 7 No. 1, 2015)
David J. Reibstein
William S. Woodside Professor and Professor of Marketing
The Wharton School, University of Pennsylvania, Philadelphia, PA, USA
https://marketing.wharton.upenn.edu/profile/reibstei/
(Vol. 15 No 1, 2023)
Bernd Skiera
Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany,
https://www.marketing.uni-frankfurt.de/de/professoren/skiera/prof-dr-bernd-skiera.html
(Vol. 14 No. 2, 2022)
Daiane Scaraboto
Professor of Marketing, The University of Melbourne, Australia
https://www.linkedin.com/in/daiane-scaraboto-b2651214/?originalSubdomain=au
(Vol. 14 No.1, May 2022)
Daniel Korschun
Professor of Marketing, LeBow College of Business, Drexel University, Philadelphia, USA
https://www.lebow.drexel.edu/people/danielkorschun
(Vol. 13 No.2, November 2021)
Caroline Wiertz
Professor of Marketing, Cass Business School, City, University of London, England
www.cass.city.ac.uk/faculties-and-research/experts/caroline-wiertz
(Vol. 13 No.1, May 2021)
Giana Eckhardt
Professor of Marketing, King´s College London, England,
https://www.kcl.ac.uk/people/giana-m-eckhardt
(Vol. 12 No.2, November 2020)
Kurt Matzler
Professor of Strategic Management, University of Innsbruck, Austria
www.uibk.ac.at/smt/strategic-management/team/matzler.html.de
(Vol. 12 No.1, May 2020)
Christian Hildebrand,
Professor of Marketing Analytics and Director of the Institute of Behavioral Science and Technology (IBT), University of St. Gallen, Switzerland
https://www.ibt.unisg.ch/team/christian-hildebrand/
(Vol. 11 No.2, November 2019)
Werner Reinartz,
University of Cologne, Germany
https://wiso.uni-koeln.de/de/forschung/find-an-expert/experts/prof-werner-reinartz-phd
(Vol. 9 No.1, 2017 and Vol. 11 No. 1, 2019)
Donna Hoffman and Tom Novak,
George Washington University, Washington, USA
https://postsocial.gwu.edu/faculty/
(Vol. 10 No. 2, 2018)
Susan Fournier and Shuba Srinivasan,
Questrom School of Business, Boston University, USA
www.bu.edu/questrom/profile/susan-fournier/
questromapps.bu.edu/mgmt_new/profiles/SrinivasanShuba.html
(Vol. 10 No.1, 2018)
Andrew Stephen,
Said Business School at Oxford University, England
www.sbs.ox.ac.uk/community/people/andrew-stephen
(Vol. 9 No.2, 2017)
Srinivas Reddy,
Visiting Professor of Marketing, Centre for Marketing Leadership, Kellogg School of Northwestern University, Evanston, USA
https://www.kellogg.northwestern.edu/faculty/directory/srinivas_reddy.aspx www.smu.edu.sg
(Vol. 9 No.1, 2017)
Bernd Skiera,
Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany
www.ecommerce.wiwi.uni-frankfurt.de
(Vol. 8 No. 2, 2016)
CB Bhattacharya,
Zoffer Chair of Sustainability and Ethics, University of Pittsburgh, PA, USA
https://business.pitt.edu/professors/cb-bhattacharya/
(Vol. 8 No. 1, 2016)
Jan Landwehr,
Goethe-University, Frankfurt am Main, Germany
https://www.marketing.uni-frankfurt.de/en/professoren/landwehr/prof-dr-jan-landwehr.html
(Vol. 7 No. 2, 2015)
Andreas Herrmann,
at the time University of St. Gallen, Switzerland
(Vol. 7 No. 2, 2015)
Robert V. Kozinets,
Professor of Marketing, University of Southern California, USA
https://annenberg.usc.edu/faculty/robert-kozinets
(Vol. 6 No. 2, 2014)
Andrea Groeppel-Klein,
Institute of Consumer and Behavior Research, Germany
www.uni-saarland.de/lehrstuhl/groeppel-klein/institut/direktorin.html
(Vol. 6 No. 1, 2014)
Herman Diller,
University of Erlangen-Nuremberg, Germany (Vol. 1 – 5)
www.marketing.wiso.uni-erlangen.de/team/uebersicht/alumni/ehemalige-inhaber.shtml
Publisher
De Gruyter Poland
Bogumiła Zuga 32A Str.
01-811 Warsaw, Poland
T: +48 22 701 50 15
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Editorial Policy
Each issue focuses on a specific topic of high relevance for the marketing community. The topic of each issue is selected by the Advisory Board of the NIM Marketing Intelligence Review (NIM MIR). A different guest editor is appointed for each issue and is responsible for selecting state of the art research contributions that deal with different and diverse aspects of the issue topic. The guest editors are renowned marketing scholars from all over the world. They are experts in the respective field, have published in top marketing journals and are invited by the NIM to compile the issue.
Submissions
The NIM MIR features mostly research that was published in top tier marketing journals or was presented at major conferences before. The guest editors select scholars and authors with recognized publications on the focus topics. These researchers are then invited to contribute a managerial version of their research, following the guidelines of the journal. Uninvited submission of articles cannot be considered.
Review Process
All contributions undergo extensive review by the editorial team and by peers. The review process aims at insuring a managerial focus and the use of everyday rather than academic language.
Open Access License
This journal provides immediate open access to its content under the Creative Commons BY-NC 4.0 license. Authors who publish with this journal retain all copyrights and agree to the terms of the above-mentioned CC BY-NC 4.0 license.
Open Access Statement
The journal is an Open Access journal that allows a free unlimited access to all its contents without any restrictions upon publication to all users.
APC Policy
Authors are not required to pay any article processing charges nor article submission charges.