10 Articoli
Accesso libero | 16 lug 2014
What’s Your Experience With … ? C2C Communication Helps Sell Your Products
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Accesso libero | 16 lug 2014
Demystifying Disruption: On the Hazard of Being Replaced by New Technology
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Accesso libero | 16 lug 2014
Line Extension Asymmetry: Higher Quality Line Extensions Help, Lower Quality Extensions Do Only a Little Harm
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Accesso libero | 16 lug 2014
Gut Liking for the Ordinary: How Product Design Features Help Predict Car Sales
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Accesso libero | 16 lug 2014
Motivating Salespeople to Sell New Products: What Makes Them Try Harder to Spur on Sales?
Accesso libero | 16 lug 2014
Buy One, Get One Free: How Framing Sales Promotions Affects the Whole Shopping Basket
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Tutti i volumi ed i numeri in questa rivista
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)