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NIM Marketing Intelligence Review

Volume 11 (2019): Issue 2 (November 2019)

AI and the Machine Age of Marketing

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9 Articoli
Accesso libero | 15 nov 2019
Editorial
Christian Hildebrand
Christian Hildebrand
  
Accesso libero | 15 nov 2019
The Machine Age of Marketing: How Artificial Intelligence Changes the Way People Think, Act, and Decide
Christian Hildebrand
Christian Hildebrand
  
Accesso libero | 15 nov 2019
Using Consumers’ Digital Footprints for More Persuasive Mass Communication
Sandra Matz
Sandra Matz
 e 
Michal Kosinski
Michal Kosinski
  
Accesso libero | 15 nov 2019
Let the Machine Decide: When Consumers Trust or Distrust Algorithms
Noah Castelo
Noah Castelo
, 
Maarten W. Bos
Maarten W. Bos
 e 
Donald Lehmann
Donald Lehmann
  
Accesso libero | 15 nov 2019
When Humanizing Customer Service Chatbots Might Backfire
Rhonda Hadi
Rhonda Hadi
  
Accesso libero | 15 nov 2019
AI-Driven Sales Automation: Using Chatbots to Boost Sales
Christian Hildebrand
Christian Hildebrand
 e 
Anouk Bergner
Anouk Bergner
  
Accesso libero | 15 nov 2019
The Thorny Challenge of Making Moral Machines: Ethical Dilemmas with Self-Driving Cars
Edmond Awad
Edmond Awad
, 
Jean-François Bonnefon
Jean-François Bonnefon
, 
Azim Shariff
Azim Shariff
 e 
Iyad Rahwan
Iyad Rahwan
  
Accesso libero | 15 nov 2019
Understanding Consumer Preferences from Social Media Data
Bradley Taylor
Bradley Taylor
  
Accesso libero | 15 nov 2019
Talking Versus Typing: The Power of Voice-Based Remote Controls

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eISSN:
2628-166X
Lingua:
Inglese
Frequenza di pubblicazione:
2 volte all'anno
Argomenti della rivista:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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