<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The broadcaster, who uses the possibility of functioning in the broadcasting media space as a social broadcaster, ensures not only independence from power centres, political parties and commercial entities, but also full control over the broadcast content. He consciously directs ithe message to a specific group of recipients, often a niche group, providing content that commercial and public stations avoid, considering it to be unattractive. The type of programmes broadcast is strictly defined by the role it has to fulfil, the requirements set by the legislator for social broadcasters and the possibilities resulting from having such status. This has a significant impact on the place it occupies in the media radio market.</p></abstract>

The broadcaster, who uses the possibility of functioning in the broadcasting media space as a social broadcaster, ensures not only independence from power centres, political parties and commercial entities, but also full control over the broadcast content. He consciously directs ithe message to a specific group of recipients, often a niche group, providing content that commercial and public stations avoid, considering it to be unattractive. The type of programmes broadcast is strictly defined by the role it has to fulfil, the requirements set by the legislator for social broadcasters and the possibilities resulting from having such status. This has a significant impact on the place it occupies in the media radio market.

Role and Room for Social Broadcaster With Radio Fara as an Example

Listener of a PhD seminar on media science,

University of Information Technology and Management in Rzeszow

Social Communication

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Role and Room for Social Broadcaster With Radio Fara as an Example"}

The broadcaster, who uses the possibility of functioning in the broadcasting media space as a social broadcaster, ensures not only independence from power...

Role and Room for Social Broadcaster With Radio Fara as an Example

Publié en ligne: 14 févr. 2019

Pages: 16 - 29

DOI: https://doi.org/10.2478/sc-2018-0012

Mots clés
radio, social broadcaster, license, range, listening

© 2018 Dorota Wilk, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Role and Room for Social Broadcaster With Radio Fara as an Example

Publié en ligne: 14 févr. 2019

Pages: 16 - 29

DOI: https://doi.org/10.2478/sc-2018-0012

Mots clésradio, social broadcaster, license, range, listening

© 2018 Dorota Wilk, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Mots clés
radio, social broadcaster, license, range, listening