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(The domestication of) Nordic domestication?1


The domestication concept, originally developed in Britain in the context of media appropriation in households’ everyday life, has seen a relatively high uptake in the Nordic countries from early on. This was by far not only an application of the concept, but an alternative interpretation with different emphases. I introduce two major strands of this uptake in this article: the Norwegian science and technology studies interpretation, and the primarily Finnish consumer and design research interpretation. These case studies will help answer the question of the degree of Nordicness in these interpretations of the domestication approach. In a last instance, the article aims to address the question what the current – and hopefully future – state of domestication research in the Nordic countries could look like.