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Customers’ Perception regarding Assurance of Bancassurance Channel


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Bancassurance has evolved as a strong distribution channel in India. Bancassurance means that the insurance company and the bank come together to offer insurance products from the counter of the banks to the bank’s customer. The present study attempts to analyse customers’ perception regarding assurance of bancassurance channel in providing insurance-related services. The study also tries to find out the impact of various demographic variables on customers’ perception regarding assurance of bancassurance channel. The study finds that customers consider bancassurance channel having high assurance in providing insurance services. It is also found in the study that there is no significant association between the demographic variables considered in the study and customers’ perception regarding assurance of bancassurance channel.

eISSN:
2360-0047
Idioma:
Inglés
Calendario de la edición:
Volume Open
Temas de la revista:
Negocios y Economía, Economía política, Teoría económica, sistemas y estructuras