About this article
Published Online: Dec 04, 2012
Page range: 275 - 283
DOI: https://doi.org/10.2478/v10244-012-0023-7
This content is open access.
Passenger cars are complex products that consist of millions of parts. Cars have different shapes and colours giving persons different emotional feelings. Therefore the car as a complex product is suitable for marketing specialist for comparing other products through cars. Authors are describing the mathematical background of the theoretical investigation and the practical results of such examination.