Participation of active seniors in rural areas in public life

The paper presents the theme of voluntary senior participation in public life. A voluntary activity can be characterized as publicly beneficial voluntary work. Social administration plays its role in the care of seniors by means of social services provided as enterprise programs. Currently, there are few programs based on the active participation of seniors in public life using their expertise to provide leisure time, life or professional experience for the benefit of others. Especially in rural areas, active seniors can take advantage of the community planning of social services, Rural Area Regeneration Program or lump-sum actions. The case study analysis of the event "Seniors Welcome" provides a basis for communication with seniors, information on their needs, interests or reasons for refusing to participate.