<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Today sports plays a very important role in marketing, brand image building and also in the entire promotion process in organizations. In order to obtain the planned and crucial for every entity involved effects, there should be the relationship between the product and the sport [Pogorzelski, 2010, p 14]. Not every sport provides the opportunity of shaping the image safely and at the level expected by the entity involved.</p></abstract>

Today sports plays a very important role in marketing, brand image building and also in the entire promotion process in organizations. In order to obtain the planned and crucial for every entity involved effects, there should be the relationship between the product and the sport [Pogorzelski, 2010, p 14]. Not every sport provides the opportunity of shaping the image safely and at the level expected by the entity involved.

Image Crisis in Legia Warszawa Sports Klub Following Accusationsof Attacking Members of Hapoel Petah Tikva Team by Legia’s Fans – Situation Analysis and Evaluation

Vice – President of the Board of Ekstraklasa S.A.

Social Communication

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Today sports plays a very important role in marketing, brand image building and also in the entire promotion process in organizations. In order to obtain the...

Image Crisis in Legia Warszawa Sports Klub Following Accusationsof Attacking Members of Hapoel Petah Tikva Team by Legia’s Fans – Situation Analysis and Evaluation

Published Online: May 16, 2019

Page range: 96 - 105

DOI: https://doi.org/10.2478/sc-2018-0028

Keywords
brand image, sport, football, Legia Warszawa

© 2018 Krzysztof Łapiński et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Image Crisis in Legia Warszawa Sports Klub Following Accusationsof Attacking Members of Hapoel Petah Tikva Team by Legia’s Fans – Situation Analysis and Evaluation

Published Online: May 16, 2019

Page range: 96 - 105

DOI: https://doi.org/10.2478/sc-2018-0028

Keywordsbrand image, sport, football, Legia Warszawa

© 2018 Krzysztof Łapiński et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
brand image, sport, football, Legia Warszawa