<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Analysis of information published in the media is an important tool. Information that is collected and properly aggregated contributes to the assessment of companies’ projects and allows to observe and to evaluate changes occurring in the environment. This article discusses benefits that companies can achieve through professional media monitoring and its products using a practical example. The article presents the company’s media findings scope for 2017-2018 and conclusions that can be drawn in the context of recommendations for long-term decisions.</p></abstract>

Analysis of information published in the media is an important tool. Information that is collected and properly aggregated contributes to the assessment of companies’ projects and allows to observe and to evaluate changes occurring in the environment. This article discusses benefits that companies can achieve through professional media monitoring and its products using a practical example. The article presents the company’s media findings scope for 2017-2018 and conclusions that can be drawn in the context of recommendations for long-term decisions.

Media Monitoring as an Element of Strategic Business Management

Social Communication

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Media Monitoring as an Element of Strategic Business Management"}

Analysis of information published in the media is an important tool. Information that is collected and properly aggregated contributes to the assessment of...

Media Monitoring as an Element of Strategic Business Management

Published Online: May 16, 2019

Page range: 69 - 75

DOI: https://doi.org/10.2478/sc-2018-0025

Keywords
media, monitoring, business management,

© 2018 Monika Fill et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Media Monitoring as an Element of Strategic Business Management

Published Online: May 16, 2019

Page range: 69 - 75

DOI: https://doi.org/10.2478/sc-2018-0025

Keywordsmedia, monitoring, business management,

© 2018 Monika Fill et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
media, monitoring, business management,