1. bookVolume 4 (2018): Issue s1 (December 2018)
    Special Issue
Journal Details
License
Format
Journal
eISSN
2450-7563
First Published
16 Apr 2015
Publication timeframe
2 times per year
Languages
English
access type Open Access

Media Monitoring as an Element of Strategic Business Management

Published Online: 16 May 2019
Volume & Issue: Volume 4 (2018) - Issue s1 (December 2018)<br/>Special Issue
Page range: 69 - 75
Journal Details
License
Format
Journal
eISSN
2450-7563
First Published
16 Apr 2015
Publication timeframe
2 times per year
Languages
English
Abstract

Analysis of information published in the media is an important tool. Information that is collected and properly aggregated contributes to the assessment of companies’ projects and allows to observe and to evaluate changes occurring in the environment. This article discusses benefits that companies can achieve through professional media monitoring and its products using a practical example. The article presents the company’s media findings scope for 2017-2018 and conclusions that can be drawn in the context of recommendations for long-term decisions.

Keywords

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https://www.cision.com/content/dam/cision/Resources/white-papers/Cision_MediaMonitoringBuyersGuide.pdf 15.03.2019Search in Google Scholar

Raport z badań monitoring mediów operatora infrastruktury w branży telekomunikacyjnej (2017-2018) [Assessment report from monitoring the media coverage of the infrastructure operator in a telecommunication industry (2017-2018)].Search in Google Scholar

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