1. bookVolume 4 (2018): Issue s1 (December 2018)
    Special Issue
Journal Details
License
Format
Journal
eISSN
2450-7563
First Published
16 Apr 2015
Publication timeframe
2 times per year
Languages
English
access type Open Access

Is Facebook Really Facing the Needs of its Current Users?

Published Online: 16 May 2019
Volume & Issue: Volume 4 (2018) - Issue s1 (December 2018)<br/>Special Issue
Page range: 62 - 68
Journal Details
License
Format
Journal
eISSN
2450-7563
First Published
16 Apr 2015
Publication timeframe
2 times per year
Languages
English
Abstract

In the fast changing world social media change even faster and the changes they undergo try to address the demands of their users. The process of addressing the requirements is as complex as the users in question and their approach to social media. This study tries to look at possible reasons for the downfall in the number of active users in the biggest numbers of Facebook users nowadays the age 11 – 34 population. As this group constitutes the biggest target for Facebook’s activity it is crucial to understand if and how their expectations change. The complexity of the tool versus other social media is considered together with the problem of addressing the needs of its users in the time of their transition from childhood to adulthood.

Keywords

PALERMO C. J. (2016). How isSocial Networking SitesEffectingTeen’sSocial and Emotional Development: A SystemicReview. St. Catherine University, [online: February 11, 2019], https://sophia.stkate.edu/msw_papers/650Search in Google Scholar

CORDEIRO M., SARMENTO R. P., BRAZDIL P., GAMA J., (2018) Evolving Networks and Social Network Analysis Methods and Techniques, [online February 12, 2019], https://www.intechopen.com/books/social-media-and-journalism-trends-connections-implications10.5772/intechopen.79041Search in Google Scholar

LEE S.J., (2009) Journal of Computer-MediatedCommunication, Volume 14, Issue 3, [online: February 13, 2019], https://doi.org/10.1111/j.1083-6101.2009.01451.x10.1111/j.1083-6101.2009.01451.xOpen DOISearch in Google Scholar

STATISTA, Number of monthly active Facebook users worldwide as of 2nd quarter 2018, [online: October 28, 2018], https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/Search in Google Scholar

STATISTA, Distribution of Facebook users worldwide as of October 2018, by age and gender, [online: October 28, 2018], https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/Search in Google Scholar

EMARKETER (2018), Facebook Losing Younger Users, [online: October 28, 2018], https://www.emarketer.com/content/facebook-losing-younger-users-at-even-faster-pace,Search in Google Scholar

AROLDIP, COLOMBO F., FORTUNATE L., (2011),Generational Belonging between Media Audiences and ICT Users, Broadband Society and Generational Changes10.3726/978-3-653-00756-5Search in Google Scholar

KALLAS P. (2018), Top 15 Most Popular Social Networking Sites and Apps, Dreamgrow, [online: October 28, 2018] https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/Search in Google Scholar

PRESS (2017), Messenger jest w Polsce popularniejszy od aplikacji Facebooka, [online: October 28, 2018] http://www.press.pl/tresc/47432,messenger-jest-w-polsce-popularniejszy-od-aplikacji-facebookaSearch in Google Scholar

PRENSKY M. (2001), Digital Natives, Digital Immigrants Part 1, On the Horizon10.1108/10748120110424816Search in Google Scholar

TARGETINTERNET (2018), How different age groups are using social media, [online: October 28, 2018] https://www.targetinternet.com/how-different-age-groups-are-using-social-mediaSearch in Google Scholar

ANDERSON E. (2015), Teenagers spend 27 hours a week online, The Telegraph, [online: October 28, 2018] https://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/11597743/Teenagers-spend-27-hours-a-week-online-how-internet-use-has-ballooned-in-the-last-decade.htmlSearch in Google Scholar

BACK M. ET AL. (2010), Facebook Profiles Reflect Actual Personality, Not Self-Idealization, Psychological Science 2010, vol. 21Search in Google Scholar

WERSM (2018), The 10 Top Reasons Why We Use Social Networks, [online: October 28, 2018] https://wersm.com/the-10-top-reasons-why-we-use-social-networks/Search in Google Scholar

SHAPIRO J. (2015), Teenagers In The U.S. Spend About Nine Hours A Day In Front Of A Screen, Forbes, [online: October 28, 2018] https://www.forbes.com/sites/jordanshapiro/2015/11/03/teenagers-in-the-u-s-spend-about-nine-hours-a-day-in-front-of-a-screen/#48d65396a7c9Search in Google Scholar

RACHNA J. (2010), 4 Ways Social Media Is Changing Your Relationships, SocialMediaExaminer, [online: October 28, 2018]https://www.socialmediaexaminer.com/4-ways-social-media-is-changing-your-relationships/Search in Google Scholar

Recommended articles from Trend MD

Plan your remote conference with Sciendo