| Preparing research, setting strategy goals |
DB, SC |
Recognising the needs for creating strategies |
Cabiddu et al. 2014, Önder, Marchiori 2017, Wang et al. 2017, Ziegler et al. 2018, Hu et al. 2019, Sinclair et al. 2019 |
| Review of secondary data |
DB |
Identification of demand characteristics – tourists’ opinions, satisfaction with the current tourist offer and tourist migration routes |
Vermeulen, Seegers 2009, Li et al. 2013a,b, Cong et al. 2014, Liu et al. 2017, Radojevic et al. 2018, Giglio et al. 2019, Hu et al. 2019, Nikjoo, Bakhshi 2019, Yan et al. 2019 |
| Collection of primary data |
SC |
Identification of the main problems of tourism development |
Boley et al. 2013, Cabiddu et al. 2014, Cró, Martins 2017, Kirilenko et al. 2019 |
| Analysis of secondary and primary data |
– |
Data analysis methods |
Rong et al. 2012, Li et al. 2013a,b, Stepchenkova, Zhan 2013, Chua et al. 2016, Wong, Qi 2017, Marine-Roig, Ferrer-Rosell 2018, Hu et al. 2019 |
| Policy initiation, formulation of an action plan |
SC |
Informing about the assumptions of the formulated action plan |
Månsson 2011, Shao et al. 2016, Harrigan et al. 2017, Li et al. 2017 |
| Recommendations |
SC |
Consultations on proposed development scenarios |
Cabiddu et al. 2014, Harrigan et al. 2017, Pantano et al. 2017, Mucha, Holder 2019 |
| Implementation |
SC |
Marketing activities |
Dijkmans et al. 2015, Llodrà-Riera et al. 2015, Lo, Mckercher 2015, Mariani et al. 2016, Shao et al. 2016 |
| Monitoring, evaluation and verification of activities |
DB, SC |
Assessment of the effects of the implementation of the adopted objectives for the development of promoted tourism segments |
Radojevic et al. 2015, Wang et al. 2017, Wong, Qi 2017, Boley et al. 2018, Marine-Roig, Ferrer-Rosell 2018, Ziegler et al. 2018, Liu et al. 2019b |
