<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The purpose of the article is to present the concept of using social media (SM) as data sources and communication tools, useful at the various stages of planning, implementing and monitoring the effects of tourism development on a local level. The first part discusses the stages of planning, then presents the characteristics of SM, along with a discussion of the issues presented in the literature to this date. The next part presents data sources and methods of research on SM and functions that they can perform in tourism. The concept presented, on the one hand, reviews the perspectives of practical use of SM as a communication tool and source of data and, on the other hand, the challenges related to the need to further deepen research on tourism planning methods that are adequate to the continuously changing environment.</p>
</abstract>

The purpose of the article is to present the concept of using social media (SM) as data sources and communication tools, useful at the various stages of planning, implementing and monitoring the effects of tourism development on a local level. The first part discusses the stages of planning, then presents the characteristics of SM, along with a discussion of the issues presented in the literature to this date. The next part presents data sources and methods of research on SM and functions that they can perform in tourism. The concept presented, on the one hand, reviews the perspectives of practical use of SM as a communication tool and source of data and, on the other hand, the challenges related to the need to further deepen research on tourism planning methods that are adequate to the continuously changing environment.

Using Social Media Data to Plan for Tourism

Quaestiones Geographicae

This work is licensed under the Creative Commons Attribution 3.0 Public License.

{"article-title":"Using Social Media Data to Plan for Tourism"}

The purpose of the article is to present the concept of using social media (SM) as data sources and communication tools, useful at the various stages of...

Using Social Media Data to Plan for Tourism

Published Online: Sep 22, 2020

Page range: 125 - 138

Received: Jun 17, 2020

DOI: https://doi.org/10.2478/quageo-2020-0027

Keywords
social media, tourism planning, user-generated content (UGC)

© 2020 Alina Zajadacz et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 3.0 Public License.

Using Social Media Data to Plan for Tourism

Published Online: Sep 22, 2020

Page range: 125 - 138

Received: Jun 17, 2020

DOI: https://doi.org/10.2478/quageo-2020-0027

Keywordssocial media, tourism planning, user-generated content (UGC)

© 2020 Alina Zajadacz et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 3.0 Public License.

Keywords
social media, tourism planning, user-generated content (UGC)