<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This study examines the media coverage of the #metoo movement in neighbouring countries Denmark and Sweden. A comparative content analysis shows differences in genres, sources and themes across the two samples. Further, the analysis shows that the coverage predominantly positioned #metoo within an individual action frame portraying sexual assault as a personal rather than societal problem in both countries. However, the individual action frame and a delegitimising frame focused on critique of #metoo were more prevalent in the Danish coverage. A framing analysis revealed four different news frames in the coverage: #metoo as (1) an online campaign connecting networked individuals, (2) part of a broader and long-standing social movement for gender justice, (3) an unnecessary campaign fuelled by cultures of political correctness and, finally, (4) a witch hunt and “kangaroo court”. Finally, we discuss and relate these findings to the political and cultural contexts of the two countries and their different historical trajectories for the institutionalisation of feminism and implementation of gender equality policies.</p></abstract>

This study examines the media coverage of the #metoo movement in neighbouring countries Denmark and Sweden. A comparative content analysis shows differences in genres, sources and themes across the two samples. Further, the analysis shows that the coverage predominantly positioned #metoo within an individual action frame portraying sexual assault as a personal rather than societal problem in both countries. However, the individual action frame and a delegitimising frame focused on critique of #metoo were more prevalent in the Danish coverage. A framing analysis revealed four different news frames in the coverage: #metoo as (1) an online campaign connecting networked individuals, (2) part of a broader and long-standing social movement for gender justice, (3) an unnecessary campaign fuelled by cultures of political correctness and, finally, (4) a witch hunt and “kangaroo court”. Finally, we discuss and relate these findings to the political and cultural contexts of the two countries and their different historical trajectories for the institutionalisation of feminism and implementation of gender equality policies.

Framing Gender Justice

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

A comparative analysis of the media coverage of #metoo in Denmark and Sweden

This study examines the media coverage of the #metoo movement in neighbouring countries Denmark and Sweden. A comparative content analysis shows differences in...

Framing Gender Justice

Published Online: Sep 06, 2019

Page range: 19 - 36

DOI: https://doi.org/10.2478/nor-2019-0022

Keywords
#metoo, gender justice, framing, Denmark, Sweden

© 2019 Askanius, T., Møller Hartley, J., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Framing Gender Justice

Published Online: Sep 06, 2019

Page range: 19 - 36

DOI: https://doi.org/10.2478/nor-2019-0022

Keywords#metoo, gender justice, framing, Denmark, Sweden

© 2019 Askanius, T., Møller Hartley, J., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
#metoo, gender justice, framing, Denmark, Sweden