<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Previous research into social media platforms has often focused on the exceptional: key moments in politics, sports or crisis communication. For Twitter, it has usually centred on hashtags or keywords. Routine and everyday social media practices remain underexamined as a result; the literature has overrepresented the loudest voices: those users who contribute actively to popular hashtags. This article addresses this imbalance by exploring in depth the day-to-day patterns of activity within the Australian Twittersphere for a 24-hour period in March 2017. We focus especially on the previously less visible everyday social media practices that this shift in perspective reveals. This provides critical new insights into where, and how, to look for evidence of onlife traces in a systematic way.</p>
</abstract>

Previous research into social media platforms has often focused on the exceptional: key moments in politics, sports or crisis communication. For Twitter, it has usually centred on hashtags or keywords. Routine and everyday social media practices remain underexamined as a result; the literature has overrepresented the loudest voices: those users who contribute actively to popular hashtags. This article addresses this imbalance by exploring in depth the day-to-day patterns of activity within the Australian Twittersphere for a 24-hour period in March 2017. We focus especially on the previously less visible everyday social media practices that this shift in perspective reveals. This provides critical new insights into where, and how, to look for evidence of onlife traces in a systematic way.

One Day in the Life of a National Twittersphere

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"One Day in the Life of a National Twittersphere"}

Previous research into social media platforms has often focused on the exceptional: key moments in politics, sports or crisis communication. For Twitter, it...

One Day in the Life of a National Twittersphere

Published Online: Jun 28, 2019

Page range: 11 - 30

DOI: https://doi.org/10.2478/nor-2019-0011

Keywords
social media, Twitter, Australia, network analysis, phatic sharing

© 2019 Axel Bruns et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

One Day in the Life of a National Twittersphere

Published Online: Jun 28, 2019

Page range: 11 - 30

DOI: https://doi.org/10.2478/nor-2019-0011

Keywordssocial media, Twitter, Australia, network analysis, phatic sharing

© 2019 Axel Bruns et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
social media, Twitter, Australia, network analysis, phatic sharing