<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This paper presents an analysis of how social class is constructed as a moral category on Swedish mainstream television. Practices of categorisation by the media is an important area of study since these practices are part of a process of co-construction of social categories that are offered to media users as cognitive tools and frames for navigating the social landscape. Based on a content analysis of television in Sweden, we show that the medium of television categorises people appearing on television along the social divisions of class and constructs class as a moral category, with a lower moral value assigned to the working class in comparison to the middle and upper class.</p>
</abstract>

This paper presents an analysis of how social class is constructed as a moral category on Swedish mainstream television. Practices of categorisation by the media is an important area of study since these practices are part of a process of co-construction of social categories that are offered to media users as cognitive tools and frames for navigating the social landscape. Based on a content analysis of television in Sweden, we show that the medium of television categorises people appearing on television along the social divisions of class and constructs class as a moral category, with a lower moral value assigned to the working class in comparison to the middle and upper class.

Naturalizing Social Class as a Moral Category on Swedish Mainstream Television

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Naturalizing Social Class as a Moral Category on Swedish Mainstream Television"}

This paper presents an analysis of how social class is constructed as a moral category on Swedish mainstream television. Practices of categorisation by the...

Naturalizing Social Class as a Moral Category on Swedish Mainstream Television

Published Online: May 26, 2018

Page range: 81 - 94

DOI: https://doi.org/10.2478/nor-2018-0003

Keywords
class, ideology, categorisation, valuation, content analysis

© 2018 Peter Jakobsson et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Naturalizing Social Class as a Moral Category on Swedish Mainstream Television

Published Online: May 26, 2018

Page range: 81 - 94

DOI: https://doi.org/10.2478/nor-2018-0003

Keywordsclass, ideology, categorisation, valuation, content analysis

© 2018 Peter Jakobsson et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
class, ideology, categorisation, valuation, content analysis