Open Access

No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation

Alison M. Joubert
Alison M. Joubert
, 
Claudia Gonzalez-Arcos
Claudia Gonzalez-Arcos
, 
Daiane Scaraboto
Daiane Scaraboto
, 
Jorgen Sandberg
Jorgen Sandberg
 and 
Rodrigo Guesalaga
Rodrigo Guesalaga
   | Apr 30, 2022
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Published Online: Apr 30, 2022
Page range: 37 - 41
DOI: https://doi.org/10.2478/nimmir-2022-0006
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© 2022 Alison M. Joubert et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Gonzalez-Arcos, C.; Joubert, A. M.; Scaraboto, D.; Guesalaga, R.; & Sandberg, J. (2021): “How do I carry all this now? Understanding consumer resistance to sustainability interventions,” Journal of Marketing, Vol. 85(3), 44–61. doi.org/10.1177/0022242921992052 Search in Google Scholar

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