Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector

Alden, D. L., Steenkamp, J.B., & Batra, R. (1999). Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture. Journal of Marketing, 63, 75–87.10.1177/002224299906300106Search in Google Scholar

Alserhan, B.A. (2014). Measuring luxury brand consumption and female consumers’ religiosity in the UAE. Journal of Developmental Entrepreneurship, 19(02).10.1142/S1084946714500095Search in Google Scholar

Bain (2017). Luxury goods worldwide market study, Fall–Winter 2017. https://www.bain.com/insights/luxury-goods-worldwide-market-study-fall-winter-2017Search in Google Scholar

Becher, S. I. (2007). Behavioral science and consumer standard form contracts. La. L. Rev., 68, 117.Search in Google Scholar

Bettman, J. R., Luce, M. F., & Payne, J. W. (1998). Constructive consumer choice processes. Journal of Consumer Research, 25(3), 187–217.10.1086/209535Search in Google Scholar

Bian, Q., & Forsythe, S. (2012). Purchase intention for luxury brands: A cross-cultural comparison. Journal of Business Research, 65, 1443–1451.10.1016/j.jbusres.2011.10.010Search in Google Scholar

De Mooij, M. (2010). Global marketing and advertising: Understanding cultural paradoxes (3rd ed). Thousand Oaks, CA: Sage.Search in Google Scholar

Delloite (2018). Global powers of luxury goods 2018. https://www2.deloitte.com/global/en/pages/consumer-business/articles/gx-cb-global-powers-of-luxury-goods.htmlSearch in Google Scholar

Diehl, M., & Hay, E. L. (2011). Self-concept differentiation and self-concept clarity across adulthood: Associations with age and psychological well-being. International Journal of Aging and Human Development, 73(2), 125–152.10.2190/AG.73.2.bSearch in Google Scholar

Elam, C., Stratton, T., & Gibson, D. D. (2007). Welcoming a new generation to college: The Millennial students. Journal of College Admission, 195, 20–25.Search in Google Scholar

Haubl, R. (2003). Neidisch sind immer die anderen: über die Unfähigkeit zufrieden zu sein (3rd ed.). Munich, Germany: C. H. Beck.Search in Google Scholar

Hofstede, G., & Hofstede, G. J. (2005). Cultures and organizations: Software of the mind (2nd ed). New York, NY: McGraw-Hill.Search in Google Scholar

Holbrook, Morris B. (1999). Consumer value: A framework for analysis and research. London, UK: Routledge.Search in Google Scholar

Holbrook, Morris B. (2006). Consumption experience, customer value and subjective personal introspection; An illustrative photographic essay. Journal of Business Research, 59, 714–725.10.1016/j.jbusres.2006.01.008Search in Google Scholar

Kapferer, J.N., & Bastien, V. (2012). The luxury strategy: Break the rules of marketing to build luxury brands. London, UK: Kogan Page.Search in Google Scholar

Kapferer, J. N., & Valette-Florence, P. (2016). Beyond rarity: the paths of luxury desire. How luxury brands grow yet remain desirable. Journal of Product & Brand Management, 25(2), 120–133.10.1108/JPBM-09-2015-0988Search in Google Scholar

Kjeldgaard, D., & Askegaard, S. (2006). The glocalization of youth culture: The global youth segment as structures of common difference. The Journal of Consumer Research, 33, 231–247.10.1086/506304Search in Google Scholar

Lichtenstein, S., & Slovic, P. (Eds.) (2006). The construction of preference. Cambridge, UK: Cambridge University Press.10.1017/CBO9780511618031Search in Google Scholar

Luxury Daily, 10.08.2018. https://www.luxurydaily.com/announcing-luxury-marketing-forum-new-york-sept-26-19/.Search in Google Scholar

Maignan, I., Ferrell, O.C., & Ferrell, L. (2005). A stakeholder model for implementing social responsibility in marketing. European Journal of Marketing, 39, 956–977.10.1108/03090560510610662Search in Google Scholar

Meredith, G.E., & Schewe, C.D. (2002), Defining markets, defining moments: America’s 7 generational cohorts, their shared experiences, and why businesses should care. New York, NY: Wiley & Sons.Search in Google Scholar

Okonkwo, U. (2007), Luxury fashion branding. Basingstoke, UK: Palgrave Macmillan.10.1057/9780230590885Search in Google Scholar

Overby, J. W., Woodruff, R. B., & Gardial, S. F. (2005). The influence of culture upon consumers’ desired value perceptions: A research agenda. Marketing Theory, 5, 139–163.10.1177/1470593105052468Search in Google Scholar

Redding, S. G. (1990). The spirit of Chinese capitalism. New York, NY: Walter de Gruyter.10.1515/9783110887709Search in Google Scholar

Robertson, R. (1992). Globalization: Social theory and global culture. London, UK: Sage.Search in Google Scholar

Robins, K., & Morley, D. (2002). Spaces of identity: Global media, electronic landscapes and cultural boundaries. London, UK: Routledge.Search in Google Scholar

Sherman, E., Schiffman, L.G., & Mathur, A. (2001). The influence of gender on the Newage elderly’s consumption orientation. Psychology and Marketing, 18, 1073–1089.10.1002/mar.1044Search in Google Scholar

Shukla, P. (2010). Status consumption in cross-national context. Socio-psychological, brand and situational antecedents. International Marketing Review, 27, 108–129.10.1108/02651331011020429Search in Google Scholar

Stokburger-Sauer, N., & Teichmann, K. (2013). Is luxury just a female thing? The role of gender in luxury brand consumption. Journal of Business Research, 66(7), 889–896.10.1016/j.jbusres.2011.12.007Search in Google Scholar

Strizhakova, Y., & Coulter R. (2012). The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace. International Journal of Research in Marketing, 29(1), 43–54.10.1016/j.ijresmar.2011.08.002Search in Google Scholar

Sullivan, P., & Heitmeyer, J. (2008). Looking at Gen Y shopping preferences and intentions: Exploring the role of experience and apparel involvement. International Journal of Consumer Studies, 32, 285–295.10.1111/j.1470-6431.2008.00680.xSearch in Google Scholar

Teimourpour, B., & Heidarzadeh Hanzaee, K. (2014). An analysis of Muslims’ luxury market in Iran. Journal of Islamic Marketing, 5(2), 198–209.10.1108/JIMA-01-2013-0002Search in Google Scholar

The Economist (2014, December). Exclusively for everyone. http://www.economist.com/sites/default/files/20141213_sr_luxury.pdf.Search in Google Scholar

Tjahjono, G. (2011). Religiosity materialism and luxury brand preference. cils.law. unimelb.edu.au/download.cfm.Search in Google Scholar

Van Auken, S., Barry, T. E., & Anderson R. L. (1993). Observations: Toward the internal validation of cognitive age measures in advertising research. Journal of Advertising Research, 33(3), 82–85.Search in Google Scholar

Vigneron, F., & Johnson, L.W. (2004). Measuring perceptions of brand luxury. Journal of Brand Management, 11(6), 484–506.10.1057/palgrave.bm.2540194Search in Google Scholar

Wiedmann, K.P., Hennigs, N., & Siebels, A. (2009). Value-based segmentation of luxury consumption behavior. Psychology & Marketing, 26(7), 625–651.10.1002/mar.20292Search in Google Scholar