How Well is the Coffee Business Supply Chain Performing in West Java?

Coffee grown in Indonesia has been proven for its quality made Indonesian coffee consumption continues to increase from year to year in many countries. However, the coffee business has not reached its maximum potential due to numerous barriers and supply chain management is one of them. This research aimed to identify the potential cause for blocked chains as one of the business threats that will significantly impact the entire business process in the long term also identifies the success factors related to the coffee supply chain to improve the performance of the business processes. This research utilized an inductive study with quantitative and qualitative approaches using primary and secondary data collection strategies. The research result indicated the low weight for dimensions in “Deliver” and “Return” performance with indicators including “Shipping”, “Good relation with customers”, “Mutual relation with suppliers”, “Return procedure”, “Processing time”, “Ease of process”, and “Complaints that quickly resolved”. Therefore, to the result, the factors that are considered as a direct risk to the blocked chains are “Shipping”, “Processing time”, and “Ease of process”. While the score for supply chain performance in West Java Coffee is 71% for KPIs in Reliability and Responsiveness. This research also provides a coffee supply chain model that will positively contribute to knowledge especially for identifying potentially blocked chains in the coffee business.