Effect of Experiential Quality and Experiential Satisfaction on Revisit Intention in Lake Toba

The purpose of this study is to look at the influence of experiential quality on revisit intention through experiential satisfaction. The population in this study is tourists, of an unknown population number, who have already visited Lake Toba. Based on Malhotra’s theory, with the number of respondents of 324, the sampling method used is accidental sampling. The data analysis in this study is descriptive analysis and statistical analysis of PLS-SEM using Smart-PLS software. The results of this study show that experiential quality has a positive and significant effect on experiential satisfaction variables. Experiential quality has a positive and significant effect on variable revisit intention, and experiential satisfaction has a positive and significant effect on variable revisit intention through experiential satisfaction. The implication of this research is that experience is an important thing to research where good and bad experiences can make tourists revisit to the visited tourist attractions.