1. bookVolume 12 (2020): Issue 3 (September 2020)
    Special Issue: Cultural Tourism and Rural Development
Journal Details
License
Format
Journal
eISSN
1803-8417
First Published
24 Feb 2009
Publication timeframe
4 times per year
Languages
English
access type Open Access

Branding of Cultural Tourism Objects of the United Territorial Communities of the Southern Megaregion of Ukraine

Published Online: 08 Oct 2020
Page range: 432 - 447
Received: 13 Feb 2020
Accepted: 30 Jun 2020
Journal Details
License
Format
Journal
eISSN
1803-8417
First Published
24 Feb 2009
Publication timeframe
4 times per year
Languages
English
Abstract

The process of decentralization of power and governance, which takes place in Ukraine through the voluntary unification of territorial communities, has laid the foundations for reforming the administrative territorial structure and territorial organization of power. Taking into account the state making nature of these transformations in the context of Ukraine’s European integration efforts, the article substantiates theoretical and applied fundamentals of branding of cultural tourism objects of the united territorial communities (UTC), reveals his role in constructing local identity of these social and spatial formations. The methodology of the study covers three main thematic blocks: legal and political foundations of the creation of a UTC; features of UTC branding; conceptualization and classification of brand projects of cultural tourism objects of the UTC. The factors that inhibit the branding process of cultural tourism objects of these communities were identified, conclusions were drawn, and perspective directions for further scientific exploration were outlined.

Keywords

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