<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The paper connects culture, tourism and rural development. It tries to make an overview of various forms of cultural tourism in Czechia. Attractions of cultural tourism are identified and ranked according to their cognitive function. Their list includes cultural heritage in spheres of archaeological sites, architecture, arts, folklore, pilgrimages, technical works, cultural events or protected landscape areas. The culture of wine in Southern Moravia has been chosen as an example. Its analysis was elaborated using the Importance/Performance Analysis. Czechia has great potential for the cultural tourism development in rural areas but it seems to demand a great deal of work when one needs to be constantly reconciling the changing interests of tourists with the potential of the regions. One of the important goals is to attract tourists into rural areas and thus limit their concentration in the most attractive places. Rural cultural tourism seems to be a significant aspect in this respect. The part of the study is the example of the adaptation of the current situation with COVID-19 to properly support the development and cultural potential of domestic tourism in South Moravian region in relation to the economic impacts on international tourism.</p></abstract>

The paper connects culture, tourism and rural development. It tries to make an overview of various forms of cultural tourism in Czechia. Attractions of cultural tourism are identified and ranked according to their cognitive function. Their list includes cultural heritage in spheres of archaeological sites, architecture, arts, folklore, pilgrimages, technical works, cultural events or protected landscape areas. The culture of wine in Southern Moravia has been chosen as an example. Its analysis was elaborated using the Importance/Performance Analysis. Czechia has great potential for the cultural tourism development in rural areas but it seems to demand a great deal of work when one needs to be constantly reconciling the changing interests of tourists with the potential of the regions. One of the important goals is to attract tourists into rural areas and thus limit their concentration in the most attractive places. Rural cultural tourism seems to be a significant aspect in this respect. The part of the study is the example of the adaptation of the current situation with COVID-19 to properly support the development and cultural potential of domestic tourism in South Moravian region in relation to the economic impacts on international tourism.

Cultural Tourism as a Possible Driver of Rural Development in Czechia. Wine Tourism in Moravia as a Case Study

European Countryside

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The paper connects culture, tourism and rural development. It tries to make an overview of various forms of cultural tourism in Czechia. Attractions of...

Cultural Tourism as a Possible Driver of Rural Development in Czechia. Wine Tourism in Moravia as a Case Study

Published Online: Oct 08, 2020

Page range: 292 - 311

Received: Feb 11, 2020

Accepted: Aug 17, 2020

DOI: https://doi.org/10.2478/euco-2020-0017

Keywords
cultural tourism, culture of wine, rural development, Czechia, COVID-19

© 2020 Milada Šťastná et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Cultural Tourism as a Possible Driver of Rural Development in Czechia. Wine Tourism in Moravia as a Case Study

Published Online: Oct 08, 2020

Page range: 292 - 311

Received: Feb 11, 2020

Accepted: Aug 17, 2020

DOI: https://doi.org/10.2478/euco-2020-0017

Keywordscultural tourism, culture of wine, rural development, Czechia, COVID-19

© 2020 Milada Šťastná et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
cultural tourism, culture of wine, rural development, Czechia, COVID-19