<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This conceptual article identifies major changes in the 21st century society that gave birth to a new generation of cultural tourists and to an innovative type of cultural tourism business that meets their needs – transformative tourism. The transformative tourism business is analysed as an integral part of a transition from the paradigm of industrial to post-industrial servitized economic system by implementation of three major paradigm innovations. The research related to the development of paradigm innovations in cultural tourism provides an opportunity to supplement the existing knowledge not only about innovative ways of cultural tourism development in rural regions, but also about general challenges facing the rural development in the post-industrial society.</p></abstract>

This conceptual article identifies major changes in the 21st century society that gave birth to a new generation of cultural tourists and to an innovative type of cultural tourism business that meets their needs – transformative tourism. The transformative tourism business is analysed as an integral part of a transition from the paradigm of industrial to post-industrial servitized economic system by implementation of three major paradigm innovations. The research related to the development of paradigm innovations in cultural tourism provides an opportunity to supplement the existing knowledge not only about innovative ways of cultural tourism development in rural regions, but also about general challenges facing the rural development in the post-industrial society.

Transformative Tourism as an Innovative Tool for Rural Development

European Countryside

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Transformative Tourism as an Innovative Tool for Rural Development"}

This conceptual article identifies major changes in the 21st century society that gave birth to a new generation of cultural tourists and to an innovative type...

Transformative Tourism as an Innovative Tool for Rural Development

Published Online: Oct 08, 2020

Page range: 277 - 291

Received: Jan 30, 2020

Accepted: Jun 25, 2020

DOI: https://doi.org/10.2478/euco-2020-0016

Keywords
transformative cultural tourism, post-industrial economy, servitization, paradigm innovation, rural development policy, business model

© 2020 Dalia Vidickienė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Transformative Tourism as an Innovative Tool for Rural Development

Published Online: Oct 08, 2020

Page range: 277 - 291

Received: Jan 30, 2020

Accepted: Jun 25, 2020

DOI: https://doi.org/10.2478/euco-2020-0016

Keywordstransformative cultural tourism, post-industrial economy, servitization, paradigm innovation, rural development policy, business model

© 2020 Dalia Vidickienė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
transformative cultural tourism, post-industrial economy, servitization, paradigm innovation, rural development policy, business model