1. bookVolume 10 (2018): Issue 3 (September 2018)
Journal Details
License
Format
Journal
eISSN
1803-8417
First Published
24 Feb 2009
Publication timeframe
4 times per year
Languages
English
access type Open Access

Study of Consumer Preferences of Regional Labeling. Slovak Case Study

Published Online: 16 Oct 2018
Page range: 429 - 441
Received: 09 Jan 2018
Accepted: 05 Jun 2018
Journal Details
License
Format
Journal
eISSN
1803-8417
First Published
24 Feb 2009
Publication timeframe
4 times per year
Languages
English
Abstract

The authors of the article consider regional labeling as a marketing tool which can contribute to the development of regional activities. These are focused mainly on traditional regional products and products. Their general popularity in prosperous regions is an important source of income for the inhabitants. In the less developed regions, it represents a significant stimulating tool of development. By means of a Slovak region of Gemer-Malohont as an example, the authors bring quantitative findings related to the preference of regional brands. They took into consideration the indicators of age, gender, education, monthly income and locality in connection with preference of regional products. They pointed to the fact that regional labeling has a mobilizing function to link and then jointly present its local activities. The behaviour of the population from the regions is an important recommendation for small producers and producers from less developed regions of Central Europe.

Keywords

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