1. bookVolume 10 (2018): Issue 3 (September 2018)
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Format
Journal
eISSN
1803-8417
First Published
24 Feb 2009
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4 times per year
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English
access type Open Access

Motivation Crowding and Participation in Agri-Environmental Schemes – The Case of the Austrian Öpul-Programme in Vineyards

Published Online: 16 Oct 2018
Page range: 355 - 376
Received: 17 Aug 2017
Accepted: 26 Jun 2018
Journal Details
License
Format
Journal
eISSN
1803-8417
First Published
24 Feb 2009
Publication timeframe
4 times per year
Languages
English
Abstract

Viticulture has an effect on several ecosystem services, while it also is a sector critically affected by diverse ecological risks. Payments for agri-environmental services address several of these risks. Based on 77 interviews, we compare the motivational patterns of vintners participating and non-participating in the Austrian agri-environmental scheme ÖPUL to analyse mechanisms of motivation crowding. We identified three types of vintners that are motivated not only by “financial incentives” but also by a complex combination of different intersecting socio-psychological mechanisms – such as frame shifting by social learning or peer recognition reinforcing or control aversion and frustration with the administrative burden hindering the delivery of environmental services. More research is needed to understand how different strategies of risk governance, such as legal standards, information, capacity building, incentives and reflective discourse might be best combined to address different groups of farmers.

Keywords

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