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Engineering Management in Production and Services
Volume 12 (2020): Issue 3 (September 2020)
Open Access
Marketing and branding-oriented goals for the development of Functional Urban Areas: evidence from Poland
Anna Matwiejczyk
Anna Matwiejczyk
,
Ewa Glińska
Ewa Glińska
and
Yauheniya Barkun
Yauheniya Barkun
| Oct 15, 2020
Engineering Management in Production and Services
Volume 12 (2020): Issue 3 (September 2020)
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Published Online:
Oct 15, 2020
Page range:
57 - 73
Received:
Jan 30, 2020
Accepted:
Sep 30, 2020
DOI:
https://doi.org/10.2478/emj-2020-0019
Keywords
city marketing
,
city branding
,
Functional Urban Area
,
FUA
,
Poland
© 2020 Anna Matwiejczyk et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Anna Matwiejczyk
Bialystok University of Technology,
Poland
Ewa Glińska
Bialystok University of Technology,
Poland
Yauheniya Barkun
Bialystok University of Technology,
Poland