The human element is the most influential resource and the one that has the greatest responsibility in the organization’s effectiveness and efficiency. Therefore, the development of human resources and their training is fundamental to achieve organizational goals. Globalization facilitates the mobility of people around the world, increasing the number and diversity of tourists in hotels, from different cultures, bringing with them different perceptions of the quality of services. This new reality has become a challenge for human resources management practices, and specifically in one of its key areas, which is training. Studies show that training has a positive impact on skills development and worker performance. Given this importance, a cultural training programme is proposed for professionals of the hospitality sector that takes cultural values into account, as well as their impact on the interaction of these professionals with clients.