<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This article examines the choices made by Norwegian distribution companies during three key phases of cinema lockdown and reopening in 2020. Though the article mainly aims to chronicle this particular moment in time I find that Norwegian and Scandinavian VOD-services acted differently than international services and that, while distributor companies used several different strategies in the face of sudden change, no one was close to recouping the losses from the lack of ordinary cinematic exhibition.</p></abstract>

This article examines the choices made by Norwegian distribution companies during three key phases of cinema lockdown and reopening in 2020. Though the article mainly aims to chronicle this particular moment in time I find that Norwegian and Scandinavian VOD-services acted differently than international services and that, while distributor companies used several different strategies in the face of sudden change, no one was close to recouping the losses from the lack of ordinary cinematic exhibition.

Distributor Strategies in the Face of Closed Cinemas: Norwegian Responses to Covid-19

Inland Norway University of Applied Sciences

Baltic Screen Media Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

This article examines the choices made by Norwegian distribution companies during three key phases of cinema lockdown and reopening in 2020. Though the article...

Distributor Strategies in the Face of Closed Cinemas: Norwegian Responses to Covid-19

Published Online: Dec 21, 2020

Page range: 54 - 66

DOI: https://doi.org/10.2478/bsmr-2020-0006

© 2020 Marius Øfsti, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.