1. bookVolume 44 (2018): Issue 1 (March 2018)
Journal Details
First Published
16 Apr 2016
Publication timeframe
3 times per year
access type Open Access

Slowed Down Economisation: The Persistence of Alternative Trade Organisations

Published Online: 11 Apr 2018
Page range: 89 - 111
Journal Details
First Published
16 Apr 2016
Publication timeframe
3 times per year

Have Swiss Alternative Trade Organizations (ATOs) valorized economic aspects at the expense of their social mission for the longer term? From a historical perspective (1974–2013), this article shows how these social enterprises have maintained their social purpose and inhibited the course of organizational economization. We identify three deceleration strategies: involving volunteers, direct trading partnerships with producers, focusing on the sales niche. The article shows how and why economization processes are malleable and not inevitable.


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