Open Access

Hyperlocals and Legacy Media: Media Ecologies in Transition


Cite

Number of local offices for local and regional newspapers

Newspaper group (with number of titles in parenthesis) 2004 2016 Change, per cent
Ander (9) 17 8 −53
Bonnier (2) 13 5 −62
Center party (3) 18 6 −67
EK-group (3) 7 5 −29
Gotamedia (11) 44 29 −34
Herenco (7) 23 12 −48
Independent newspapers (6) 16 16 0
Mittmedia (22) 62 20 −68
NTM (11) 22 15 −32
Stampen (7) 12 7 −42
Social democratic party (2) 9 6 −33
VK-group (2) 7 4 −43
Total (85) 250 133 −47

Degree of local presence of legacy media in different types of municipalities (number of municipalities)

None One local office Two or more local offices Main newsroom for daily newspaper Both daily newspaper and local office for public service Daily newspaper and main newsroom for public service Total
Large cities 0 0 0 0 0 3 3
Suburbs of large cities 34 3 0 1 0 0 38
Large towns 0 1 0 1 7 22 31
Suburbs of large towns 12 8 1 0 0 0 21
Commuting municipalities 21 28 1 2 0 0 52
Tourism municipalities 11 4 0 3 1 1 20
Industrial municipalities 12 29 3 7 3 0 54
Sparsely populated municipalities 11 7 1 1 0 0 20
Municipalities in high density regions 2 11 6 10 6 0 35
Municipalities in sparsely populated regions 1 8 2 3 2 0 16
Total 104 99 14 28 19 26 290

Producers of editorial content in hyperlocal media (per cent)

Almost all A large part Half Some part Nothing Total
Journalists 39 13 10 10 28 100
Employees (not journalists) 17 8 5 24 46 100
Readers/audience 2 8 4 56 30 100
Local municipality 0 5 2 36 57 100
Local companies 0 2 1 27 70 100
News agencies 0 2 3 19 78 100
Local associations 4 4 6 47 39 100
Other 6 2 3 32 57 100

Editorial presence of local and regional legacy media and the number of hyperlocal media outlets (the number of municipalities with different levels of editorial presence and the number of hyperlocal outlets)

Editorial presence of legacy media The number of hyperlocal outlets in the municipality
None One Two Three Four Five Six or more Total
No editorial presence 37 30 22 13 2 0 0 104
One local office 34 41 16 8 0 0 0 99
Two or more local offices 2 8 3 1 0 0 0 14
Main newsroom for daily local newspaper 7 9 11 1 0 0 0 28
Main newsroom for daily paper and local office for public service 4 6 5 4 0 0 0 19
Main newsroom for both local newspaper and public service 1 4 2 6 6 1 6 26
Total 85 98 59 33 8 1 6 290

Hyperlocal media in different types of municipalities

Free paper in print Local online news Subscribed newspaper 1–2 d/w Community radio and TV Total
Large cities (3) 50 8 8 0 66
Suburbs to large cities (38) 58 16 5 5 84
Large towns (31) 55 23 20 4 102
Suburbs to large towns (21) 10 4 0 0 14
Commuting municipalities (52) 24 8 3 0 35
Tourism municipalities (20) 12 6 1 2 21
Industrial municipalities (54) 27 15 5 3 50
Sparsely populated municipalities (20) 8 2 0 0 10
Municipalities in high density regions (35) 30 9 6 3 48
Municipalities in sparsely populated regions (16) 12 3 3 0 18
Total (290) 286 94 51 17 448

Purpose and motivations for starting hyperlocal media (per cent)

Important Quite important Neutral Not so important Unimportant Total
To strengthen local identity and the local area 76 14 6 2 2 100
To offer a new channel for local advertisers 50 19 11 6 14 100
To be a forum for local democracy 43 24 20 8 5 100
Bad coverage from old local media 41 29 15 7 8 100
To make money for the company 28 26 20 10 16 100
To create work for employed 10 24 26 11 29 100

Revenues in hyperlocal media from different sources (per cent)

All (≈100%) Nearly all (≈80%) More than half (≈60%) Less than half (≈40%) Some (≈20%) None (≈0%) Sum
Owners/members 13 2 3 3 8 71 100
Donations 0 1 1 1 5 92 100
Advertisement 53 8 5 8 13 13 100
Subscriptions 0 0 1 7 4 88 100
Public support 1 1 0 0 3 95 100
Press subsidies 0 2 0 4 2 92 100
Other 0 2 2 3 5 88 100
eISSN:
2001-5119
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Social Sciences, Communication Science, Mass Communication, Public and Political Communication