1. bookVolume 7 (2016): Issue 2 (July 2016)
Journal Details
License
Format
Journal
eISSN
2182-4924
First Published
30 Apr 2016
Publication timeframe
3 times per year
Languages
English
access type Open Access

The first impression in a fine-dining restaurant. A study of C Restaurant in Tampere, Finland

Published Online: 28 Dec 2016
Volume & Issue: Volume 7 (2016) - Issue 2 (July 2016)
Page range: 100 - 111
Received: 15 Mar 2015
Accepted: 05 Sep 2015
Journal Details
License
Format
Journal
eISSN
2182-4924
First Published
30 Apr 2016
Publication timeframe
3 times per year
Languages
English
Abstract

Food business has become a popular trend for entrepreneurs these days. However, it seems that many entrepreneurs do not know how important is the first impression and the services offered to their guests. Consequently, many restaurants have a generally poor service, and therefore, many are closed as soon as they are opened. This study concerns more on how the first impression works in a fine-dining restaurant; hence, restaurateurs will able to know how to build on a customer’s good first impression. Previous studies, experts’ opinions, and the theories related to the topic of this study were referred and used in this study. The study was carried out in restaurant ‘C’, located in Tampere, Finland. Samples were collected from the guests who visited the restaurant ‘C’. This study contributes new knowledge regarding the first impression, and how it affects the customers’ decision behaviour as well as three different types of service clues (mechanic, humanic, and functional clues) and how they influence the customers’ perception.

Keywords

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